It is safe to say that logo designs are a paradox, a puzzle.
Depending on the brand, a logo design can stir up all sorts of feelings from nostalgia to trust.
But, at times companies have experienced a significant drop in their sales when they introduced a new logo, which proves their supreme importance.
All your clients will rely on your expertise to create eye-catchy designs to accurately represent their products or service.
Come let’s gaze into the nine popular logo design trends from creative typography to geometric lines which are going to be hot in the new year.
Logo design trends that will take over 2018
Animated Logos raises brand awareness, adds consistency and reinforces your brand image, has a better chance of connecting with the target audience, and it’s inexpensive. And what’s more, even your existing logo can be turned into a likable animation. This is good news because you can reuse your current logo to keep up with the logo design trends of 2018.
GIF logos have become an important part of storytelling. Thanks to social media websites like Twitter and Tumbler, GIF’s are virally popular. Such types of logos are kind of a crossover between static images and videos. So it’s safe to say that from 2018 on, designers will find out ways to create GIFs that require less time with more attractive designs. Plus, adding tiny animations to the logo can be a lot of fun.
Here are some best logo animation examples and Ideas.
2. Creative typography (Messy Fonts/types, Split Fonts, Handwritten)
‘A picture is worth a thousand words’ We have head this saying a million times. But what about a picture made of words? Words are a powerful tool to get your message across your audience, and when combined with beautiful images your message will have a tremendous reach.
Logos need not be an icon/illustration associated with the text. It can be a text alone logo like Disney, Coca-cola or a mixture of icon and text like Apple and Windows or an interesting combination of a mark in text like FedEx, Amazon, LogoWhistle etc
A creative typography enables your brand visible to your audience which will further improve engagement with your brand.
Typography Font Types:
While most logos concentrate on clean types and perfect aesthetics, sometimes using a messy font type on your logo makes it more interesting.
Fonts that are split in between or missing an element in itself enables to create an interesting logo which doesn’t look like a traditional one. Removing the vertical line in ‘R’, ‘K’ or the horizontal line in ‘A’ or even stretching the lines in a particular letter will make the logo more interesting and unique. Try these small things in your logo to make it more engaging.
‘Handmade’ always has its place in any industry. Be it a soap or chocolate when it’s handmade it is always considered premium and special. Try handwritten fonts for boutique stores, fashion industry, personal blogs, and food store to get a personal connection between you and your audience.
Yes, these ideas do work at times and we expect these to create more noise in 2018.
In 2018 make use of Creative typography to make users look twice and think about your brand.
Take a look at these creative typography examples and inspiration.
3. Fade effects
Using Fading effects in logos is getting popular as they can be used for a variety of creative businesses.
Although fading logos are not advisable if you are using them on a print medium, using them on the digital space makes your brand look more intelligent and original as you leave some space for the customers to imagine beyond your faded logo.
Mostly these fade effect logos are accompanied by some brilliant shadow effects for a strong brand presence. Sometimes, these logos can also be simply used to leave your users in a calm and serene environment thus making them explore what’s beyond those faded letters.
Try using these effects where there is a large room for placing the logo and where you are allowed to use vibrant colors. These logos can definitely create an impact in the digital medium and we feel that we will come across some brilliant ones in this genre in 2018.
4. Characters / Monograms Lettering
Be it a fashion industry or an established technology firm, using characters or a king of illustrations specific to the brand is the first choice.
Logos like KFC, Puma, MailChimp have used a unique character to talk about their company. Using a character is a strategic decision to be made as it is essential to connect the brand with the character. The character almost becomes a part of the brand and it helps to reach the audience easily.
Monogram Logo Designs
Monogram logo designs have always been an eternal part of this industry as it has always taken the top 3 positions when considered for inspiration. Combining monogram initials intelligently to represent a brand is really a challenging task by itself. Not all logos can be symbolized using a monogram letter. The clever choice of using a monogram letter for a logo lies in the hands of a good logo designer and a well-informed client (Yes! If the client demands one where it’s irrelevant, educate him).
Characters that convey the brand story or help in conveying one have always been dominated the industry and they will continue to dominate in the coming year.
Pair up the right typography with an apt character or monogram letters with dashing colors to get a stunning and creative logo to bring out the ‘Wow’ factor.
Check out this awesome character or monogram sample logos for more inspiration and ideas.
5. Bold & Bright color patterns
Bright or bold colors, vibrant hues will continue to dominate in 2018. Vivid colors represent excitement and optimism. When used well, they give off energy, fun, and emotional direction for the design as well as more emphasis on the key content. Plus, when they are combined with bright colors and bold patterns, they will give a cool visual logos.
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Try experimenting with bold color combinations to give a unique and balanced look. Don’t worry if they look really odd or like something you have not seen before. All new combinations are something that was tried once by a designer. Who knows you can become a trendsetter. Just make sure the colors are well balanced and really complement the logo.
Bold and bright colors is not only going to trend in logo designing but, also in graphic designing. We have written a detailed article about it. Do check it out. Graphic Design Ideas and Trends for 2018
Here are some brilliant logos that have used bright colors to represent their brand. Do take your inspiration from these images to create a beautiful logo that works for your clients.
6. Geometric lines
Geometry was not something that was invented by humans but was something that was discovered by observing nature.
Simple shapes like triangle, square, circle, heart, spirals have always taken a premium position in designing logos. As each shape has its own purpose of representation, it’s important to choose wisely which one would complement your logo better.
These basic shapes help to communicate the fundamental qualities of the organization and can easily communicate the brand story to your audience.
Be it a simple line drawing or stacking them up to form an interesting pattern making use of geometry lines will give a unique style. You can also use concentric circles, parallel lines, perpendicular lines to get an interesting output.
Here are some interesting inspirations and tips to use geometric lines in your logo.
7. Responsive logo design
Logos that are adaptable to all screen sizes is called a responsive logo design. similarly, a logo that is designed to fit in all screen sizes is called a responsive logo. In 2018 we feel that these logos will come into existence and start ruling the industry.
When a logo is very text heavy and lengthy it would be difficult to fit it in almost all screen sizes. Under such circumstances, responsive logos comes handy. Designing the logos with just the initials as an alternative or just having an idea of using the icon in small screen sizes helps to have a balanced usage of the logo across all screen sizes.
Branding is more than just visual designs. It makes a customer feel and think a certain way. Responsive logos have been able to accomplish that no matter what. Through responsive logos, you can show an impressive attention to detail which shows customers the effort you’re willing to show to achieve quality.
Here are some interesting dimensions of a particular logo which can be used for almost all screen sizes. Henceforth when you design a logo, try to organize it the way it would look on small screen sizes too.
8. Patterns in Typography
Typography is more than picking a font from the drop-down menus of your computer. It is an art. Patterns provoke an involvement of the viewer because they will try to find a meaning behind it and are also pleasant on the eyes. It brings out the homogeneity and understanding of branding elements.
Shadow breaks will be highly in trend during 2018 as they are composed, serene, and pique anticipation. They make your logo more recognizable plus, they look great on any surface and size.
Region wise logo design trends
1. French logo design trends
The French are well known for their style and its status has been carried on for centuries. French logo designs are exceptional; it has characteristic features that range from artistic to dreamy and ideological.
The French logo designs place strong emphasis on,
- Drawing skills
- Stunning images
- Visual compositions
- Innovative visual concepts
- Unconventional imagery
- Artistic typography
- Image distortion
- Artistic styles
There is no denying that when it comes to taking a varied approach, the French are awesome. You can take inspiration from them.
2. Spanish logo design trends
From yummy culinary options, exotic dancers, and fun festivals, there are many wonderful things the Spanish culture has to offer. Its design world is also no different.
Spanish logo designs offer a broad range of styles, techniques, and approaches which makes it one of the most exciting landscapes.
These are some of the most prominent characteristics you can see in Spanish logo designs.
- Ample usage of red or yellow
- Texture as a common design element
- Bold & Bright color palettes
- Creative patterns
Give Spanish designs a shot as they have a broad range of styles, techniques, and approaches that will add some spice to your design.
3. Japan logo design trends
The Japanese have a multifaceted culture with traditions dating back thousands of years. It is rich in fashion, customs, cultural expressions and technological development.
Their design world is also equally rich. In bold colors, blown up character designs, visualized personalities; Japan logo designs have a lot to offer.
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Some of the features seen in Japan logo designs are,
- Bright colors
- Custom typography, eg. Japanese and Roman characters
- Floral patterns
- Information-centric designs
- Cute culture or ‘kawaii’
If you’re in need of new inspiration or want to know more about Japan logo designs, check out these examples.
4. Scandinavian logo design trends
Food, fashion, culture – people from all around the world has come up with unique ways to do it all. Design are no exception as well.
Among them, Scandinavians also stand apart. Their designs are critically acclaimed and recognized for functionality, value, and beauty.
Here are some of the design attributes that are prominent in Scandinavian logo design trends.
- Clean lines and form
- Minimalistic design
- Classy color pallets
- Nature centric
- Light as major design element
- Artistry designs
Check out these Scandinavian logo design examples and pique the creativity inside you.
5. Arabic logo design trends
The values of Arab culture are unique. And food goes beyond sustenance-they are delicious, but also preserve Arab identity. From the way they greet you to their business ethics, they are one of a kind. So is their designing.
In Arabic logo design trends, calligraphy and typography are distinctive. The calligraphy is a pleasure to work with because of their style, forms, and typesetting,
Some of the prominent design attributes you can see in Arabic logo designs are
- Calligraphy with real-life image integration
- English and Arabic designs
- Arabic Symbolic icon
- Tabareeg and had Arabic calligraphy
Some Arabic logo design trends example.
Winding up logo design trends
2018 looks to be an interesting year for logo design trends as we see both experimental typography and a return to basics. We see simple grids and geometry, as well as complex applications and layering of color and pattern. Connect with the above logo design trends and ideas to get inspired and to make informed artistic choices.
All in all, it looks to be a year where boundaries are pushed, and we can’t wait to see what logo designers of the world come up with!
Disclaimer : All the images used in this logo design trends article were taken from Behance, Dribble, Collect UI and from the internet. None of the above images are owned by LogoWhistle.
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