WordPress Digital Agency – What’s In-Store For The Future, 2021?

Look into some of the success stories of a few WordPress Digital Agencies and you will notice a striking similarity between them.

The founders initially begin with freelance designing or developing works, building websites while simultaneously running their small businesses. As soon as they realize they are missing out on bigger opportunities, they take the next step forward, i.e., to start a Digital Agency.

You may or may not be familiar but this is precisely how ColorWhistle’s founder started out. Sankar’s passion for web designing and online marketing urged him to make his freelance gig more scalable and sustainable. And that’s also the stage where many WordPress freelancers and small business owners get to at some point in time.

If you find yourself in a similar position where you’re feeling okay with the work you do but don’t feel as though you’re maximizing your impact or your profit, scroll down further.

In this blog, we’ll showcase new opportunities in bringing about the online business revolution using WordPress. Furthermore, we’ll be discussing the future roadmap of WordPress and look at how partnership with a fellow WordPress Digital Agency is scalable.

WordPress Agency - The Base Structure Of Online Business Growth

WordPress is the first open-source CMS that was developed and thus gained a beginner’s advantage. With the likes of BBC America, Sony Music, Mercedes-Benz, TechCrunch, PlayStation Blogs to small business owners, everyone uses WordPress to get their business online!

“But WordPress is not only for blogging – nearly 28% of all e-commerce goes through WooCommerce.”

Automattic, the parent company of WordPress acquired WooCommerce in 2015.

WordPress Ecosystem

Remember why Microsoft couldn’t scale-up its expertise in building Operating Systems for Desktops/Laptops to Smartphone devices and how Android Operating Systems took a giant leap over it as it was developed as an open-source platform.

Once WordPress is up and running, you can also begin leveraging its robust community of open source developers, who provide regular updates, security patches, and other helpful forms of collaboration to the growing ranks of WordPress users.

“WordPress is nothing but a marketplace for themes, plugins, Tutorials, Developer forums, APIs.”

That same community is also renowned for its regular contributions to the growing list of plugins and themes that offer users endless ways to customize and add new features to their websites.

This ability to continuously contribute to the functionality is a polar opposite of other paid software pricing models, which can seriously diminish an agency’s bottom line.

How Can Digital Agencies Utilize WordPress Better?

From domain to hosting, marketing to sales, branding to customer retention, digital agencies can do anything & everything using WordPress!

WordPress co-founder Matt Mullenweg said it himself back in 2014, “when you think about it, we’re kind of building a web operating system.”

Let’s now compare WordPress functionalities with other popular products available in the market.

#1 Building Web Applications

WordPress is not a framework but offers pre-built, customizable themes. It’s plugin architecture offers a rich user experience and enhances content management.

On the other hand, Laravel is an open-source PHP framework. It provides various features, mainly for complex tasks that arise during the website development process, such as authentication, verification, data management, and others.

Building Web Applications

WordPress

WordPress could be used if you are:

    • Creating a content-based website – blog, media portal, online portfolio, etc.
    • Developing a quality website within a short time period
    • Building a custom-made website for someone who does not possess strong technical skills
    • Making an online shop for smaller or medium-sized companies
Laravel

Laravel might be helpful in:

  • Building a data-based website – booking service, project management app, payment gateway, etc.
  • Developing a custom-made web application with complex features
  • Creating a large-scale e-commerce solution

For a detailed comparison, visit this resource.

#2 Building an eCommerce Site

  • If you have a WordPress website already, just install WooCommerce and launch an e-commerce store as an element of that existing website.
  • If you don’t have a website yet, launch your ecommerce store with Shopify.

#3 Enhancing UI/UX

WordPress has pre-built themes for building a website. However, adequate knowledge of HTML, JavaScript (JS), CSS is required to customize these themes.

React, Angular, Vue are some popular JavaScript frameworks for frontend customization of your website. These flexible libraries/frameworks help in easy site creation, simple integration, two-way communication, etc.

In simple words, a developer could use these frameworks to edit and customize the pre-built themes so as to enhance UI/UX of any website.

#4 WordPress with headless CMS development

Traditional CMS was designed to manage content for a single channel. However, with the growth of mobile devices/voice search devices/social media, businesses require the same content to be published across different channels.

Here is where headless CMS comes into play.

Any headless CMS de-links your front-end and back-end applications to manage it independently, which is not the case with traditional CMS.

WordPress by default is not a Headless CMS but thanks to the bundled REST API, you can turn it into a Headless CMS. This would now allow you to publish your website’s content to your Facebook page, Google My Business listing, or your company’s wiki simultaneously. This approach is useful if you want to publish your content to mobile applications, static websites, or advanced web applications.

Watch the video to learn through a real-world example:

Follow this resource for a complete guide on creating headless CMS for your Web Application.

White-label outsourcing in areas like web app development, eCommerce website development, React JS / Vue JS User Enhancement are suitable for agencies that are looking for extra designing/development/marketing resources to share their workload.

ColorWhistle is well-equipped to off-load the needs of such agencies. While we work behind the scenes, you can look great in front of your clients!

WordPress Road Map For The Future

WordPress is always a work-in-progress.

Currently, Phase 2 of the Gutenberg project is underway. The Gutenberg project or ‘WordPress 5.0’ aims to broaden access to web presence. In the past, we have written about how you could prepare your business website for ‘WordPress 5.0’? Click to read.

Throughout 2020, WordPress continued to focus on:

    • Creating a block for navigation menus. WPTavern, the official site for WordPress related news opinionated that the Block Editor is here to stay.
    • Build a WordPress.org directory for discovering blocks, and a way to seamlessly install them.
    • Provide a way for users to opt-in to automatic plugin and theme updates.
    • Provide a way for themes to visually register content areas, and expose them in Gutenberg.
    • Upgrade the widgets-editing areas and the Customizer to support blocks.
    • Provide a way for users to opt-in to automatic updates of major core releases. Automatic updates of core WordPress are slated to officially land in version 5.6.
Version (future releases)
Planned

5.6 (Trac)

5.7

5.8

5.9

6.0

December 2020

March 2021

June 2021

September 2021

December 2021

Here is an opinion article on the WordPress 5.6 wishlist.

Now shifting our focus to WordPress’s parent company – Automattic.

Over these years the company has expanded to include brands like Tumblr, Jetpack, WooCommerce, WordPress.com VIP, Simplenote, Longreads, and more. The company wants to make the web a better place. By releasing a new Spearhead theme targeted at Podcasters and Content Creators, experts imagine it to be the springboard of many upcoming themes, whether in the form of building child themes or using it as a starter.

“Spearhead is not just a theme for WordPress.com users. Self-hosted WordPress users can expect availability in the future.”

Wrapping Up

WordPress powers 35% of the internet in 2020 and digital agencies simply can’t just ignore its importance. With the inclusion of the REST API, WordPress is placed in a better position to capture the next 25% of the web.

Let’s recollect why Digital Agencies should invest their resources in WordPress in the coming future:

    1. Developers find website building easy, marketers get a ready template to implement SEO strategies.
    2. The open-source script lowers the risk of proprietary systems.
    3. WordPress is so widely spread and used offering extensive open-source contributions and community support.
    4. Digital agencies will find it easier to find and hire WordPress developers compared to any other proprietary CMS.

Most digital agencies, including ColorWhistle, are happy to use WordPress CMS for developing, marketing & branding needs. They are even open to partner with a fellow Agency for White-label outsourcing requirements.

Comment down below to let us know if we have missed out on anything.

6th Anniversary – Our Unforgettable Journey

1st December 2020 marks the 6th anniversary of ColorWhistle. This has been a tough year where the world is continuing to face COVID-19 – An unprecedented health crisis. Even though it is not a time for celebrations, it is still important to contemplate the past, and more importantly, give attention to the future.

ColorWhistle was officially established in 2014. Since that time, we have grown to become one of the leading digital agencies in India. It feels like yesterday the company was started with 2 people. 6 years have already passed in a blink of an eye.

It was particularly gratifying to be celebrating this 6th anniversary because it has not been an easy journey. But it has been a fulfilling one. Together, we have strengthened ColorWhistle by providing effective solutions to the challenges our customers faced while battling this global health crisis.

To all our beloved customers and stakeholders – We thank you for your continued support and commitment to ColorWhistle. You are the reason we celebrated this special day in our company.

To all of our Whistlers – We thank you for your unconditional dedication. Without you, this journey would not have been an epic one.

Looking forward to the best in the coming years! 

Here are some pictures of the celebrations.

ColorWhistle 6th year anniversary celebration
ColorWhistle 6th year anniversary celebration
ColorWhistle 6th year anniversary celebration
ColorWhistle 6th year anniversary celebration
Tree image
ColorWhistle 6th year anniversary celebration
ColorWhistle 6th year anniversary celebration
ColorWhistle 6th year anniversary celebration
ColorWhistle 6th year anniversary celebration
ColorWhistle 6th year anniversary celebration
ColorWhistle 6th year anniversary celebration
ColorWhistle 6th year anniversary celebration
ColorWhistle 6th year anniversary celebration
ColorWhistle 6th year anniversary celebration
ColorWhistle 6th year anniversary celebration
ColorWhistle 6th year anniversary celebration
ColorWhistle 6th year anniversary celebration
ColorWhistle 6th year anniversary celebration
ColorWhistle 6th year anniversary celebration
ColorWhistle 6th year anniversary celebration
ColorWhistle 6th year anniversary celebration
ColorWhistle 6th year anniversary celebration
ColorWhistle 6th year anniversary celebration
ColorWhistle 6th year anniversary celebration

Calling Marketing Consultants For An Agency Partnership

Marketing strategy is where we play and how we win in the market. Tactics are how we then deliver on the strategy and execute for success”

Mark Ritson

The world had leapfrogged to digital adoption by 3-5 years since the outbreak of the coronavirus pandemic. This means greater adoption of “tactics and tools” to sell online.

Ofcourse, anybody can be a marketer, more so a Digital Marketer, but how will the boom in digital adoption among companies affect them?

Unlike professionals say, Doctors/Architects who are recognized for their “client targeted skills”, marketers have preoccupied themselves with “widely used” tactics and tools to generate leads and build brand awareness alone. It may result in stiffer competition for such small businesses, non-tech Marketers, individuals in terms of profit margins, talent hiring, and scaling.

Time is now ripe for new age Digital Marketers to shift their focus on “strategy” first, devised by thoroughly researching, segmenting and targeting their market. And it can be done effectively with additional viewpoints – Agency Partner Program.

There’s Always Someone For Everyone

Those who have network access and want to monetize it for their business or such professional digital service providers who want to try outsourcing may continue to read on…

Are You A Digital Marketing Consultant?

Consulting has become a quite glamorous & idealized job, thanks to frequent references about it in popular media. Believe it or not, we’ve seen global digital consulting revenues almost double to $44 billion in 2018 in just 18 months.

In fact, in the present digital marketing consultancy size of $55 billion in the USA, or $4billion in the UK, there are no major players with a share of greater than 5%. This calls for a share of pie for anyone and everyone trying to make it big as a digital marketing consultant!

A digital marketing consultant may:

Suggest improvements in areas like SEO, social media, email marketing, and website design
Engage content platforms such as website landing pages and blogs
Implement effective content development strategies and analyze marketing keywords to rank better on the search engine results page
Build a company’s image with creative branding ideas

For you, most of these job roles must have grown organically from your WordPress website clients asking for additional services.

“Want to add more clients without risk? Digital agency partnership with ColorWhistle helps you scale up.”

In parallel, we are already witnessing digital convergence in marketing. As a result, most companies are relying more on freelancers, solopreneur consultants like yourself, etc. And as this is happening, you may need to partner with businesses having common aims; to collaborate and share resources.

Are You A Digital Agency Startup?

Since 2015, 25+ B2B digital agency partners across the USA, UK, Canada, Singapore, Europe, and India have enrolled in our Agency Partner Program. Working with 650+ small businesses served by our agency partners, we not only help agencies increase client retention but also suggest which channels and campaigns drive the most leads for small businesses with limited budgets based on our 15+ years of domain experience.

“Focus on your sales + strengths, outsource the rest. Reduce risks of startup problems like – talent hiring, cash flow, profit margin & scaling …”

For instance, as a digital marketing agency, you want to explore more beyond your efficiency and marketing prowess — you also want to learn how to use “that” software or service to earn new business; how call tracking is necessary for your marketing campaign; how the upcoming data-driven marketing will help you manage clients’ business.

Also, as a web design agency, you may require like-minded agencies who have hands-on experience with platforms like WordPress, Magento, WooCommerce, Shopify, Drupal, Vue/React/Angular.JS, and more.

Getting on board with our Agency Partner Program – White-Label services, Retainer services – is one way to gain a new business of your own.

Stefani has been associated with ColorWhistle for quite some time. She is a very professional and friendly partner to work with. We have been working on logo design, custom WordPress web design projects, WooCommerce websites, Landing Pages now. Watch the video to see what Stefani has to say about us. Thank you, Stefani!

Stefani has been associated with ColorWhistle for quite some time. She is a very professional and friendly partner to work with. We have been working on logo design, custom WordPress web design projects, WooCommerce websites, Landing Pages now. Watch the video to see what Stefani has to say about us. Thank you, Stefani!

Are You A Small Business?

COVID-19 had accelerated the digitization process across industries, and technology solutions providers saw a jump of over 30% in digital transformation deals since then. Not only that but 70% of enterprises worldwide are looking to either increase or reprioritize their outsourcing expenditure.

“Digital ecosystem/technology adoption is a must for all businesses. Making digital agency partnerships allows you to learn & scale …”

Having a website alone is not a digital transformation, you should be able to monetize it through skillful & data-driven marketing/branding/sales. And in order to achieve it, you may need to consider an Agency Partner Program – White-Label services, Retainer services.

Meanwhile, many of our existing partners also wonder as to why digital marketing agency pricing or website cost with agency are so different?

Listen to the founder of ColorWhistle sharing his expert insights in the video below.

Here are some more useful video resources from our recent “One-Niche-A-Day” series focussing on digital transformation for small business:

We have known Armin for more than a year now. Armin is a very professional and energetic partner to work with. We have worked together on multilingual PHP projects. Watch the video to see what Armin has to say about us. Thanks a lot, Armin!

Are You A Sales Consultant - Selling Technology & Digital Services?

“When you are damn good at sales (the hardest part of any business), then why don’t you scale it up instead of increasing expenses?! ColorWhistle is a partner for your digital services capabilities …”

Yes, having measured your potential as a sales consultant in the market, it’s time for you to look at how organizationally sales leaders drive performance – they rely heavily on digital tools and data-driven sales methodology.

The Gartner Future of Sales Report 2025 predicts that by 2025, 80% of B2B sales interactions will take place in digital channels. And to embrace the future of B2B sales, sales consultants and IT leaders should consider these three actions:

    • Build an advanced sales technology road map through predictions analytics and guided sales methods
    • Prioritize AI-based guides selling
    • Invest in technology that attracts new talent and enables virtual selling, say remote meeting platforms for sales

If you are looking for any outside resource for your digital sales transformation, our Agency Partner Program may offer better solutions.

Are You An IT Consultant?

“Working with enterprise IT consultants or Digital solution providers, it is very hard to keep track of all new tech frameworks or validate APIs all around the corner to plug & play the digital solutions on your own. Having a tech partnership will make your task much easier!”

As an IT consultant, there may arise a need to hire a web developer, or even better, an agency for expert assistance on most projects. Hiring local talent may cut down on your profit margins whereas remote hiring and working may be difficult to adopt.

Joining our Agency Partner Program – White-Label services, Retainer services – is one way to help yourself. With 15+ years of domain experience, our teams are capable enough of resonating with your needs.

Evelyn is a friendly yet professional client of ours. We have been working for a long time together now. We have worked with Custom WordPress plugin development, Custom WordPress solution for Opt-in pages, and Genesis framework development projects. Thank You for such a sweet recommendation, Evelyn!

Concluding Remarks - Why Partner With Us?

Unless a digital agency finds themselves a like-minded partner who is able to offer-

  • niche marketing/design/development support;
  • remote workforce;
  • showcase a track record of professional conduct; and most importantly,
  • know their own limitations-

will they be willing to partner with a fellow agency.

Our Agency Partner Program is exclusively designed for such digital consultants and agencies offering a “fresh perspective” to their ongoing projects. We provide incremental and practical solutions to help businesses handle their clients across various areas such as design, development, and digital marketing.

“Over the last 5 years, ColorWhistle has helped to grow the online image of many established companies around the world. And as a matter of fact, more than 60% of our regular sales/jobs come from our B2B agency partners.”

It was not long before establishing a full-service digital agency, the founders of ColorWhistle worked as freelance consultants. With good networking and expertise in our niche, we are now handling clientele from the USA, Canada, the UK, Singapore, Europe, and India. We are working with direct digital agency partners who are:

    • Specialized in SEO, Digital Marketing, Marketing Automation
    • IT consultancy services, Saas companies
    • Real-estate, Travel, Education, Healthcare Industry focussed partners

You may never know how our Agency Partner Program could benefit you!

But it is sure a stepping stone to what someday; as a consultant, you may end up running your own agency; as an agency owner, you may run a successful business; and as a small business owner, you may end up gaining a formidable online presence.

Give us a call at +1 (919) 234-5140 or write to us using the contact form.

And don’t forget to share your thoughts in the comments section below on forging a better partnership between digital consultants, agencies, and businesses.

Positive Impact of Health Tech Partnerships with Digital Agency

“I think the biggest innovations of the 21st Century will be at the intersection of biology and technology”, predicted Steve Jobs about health tech a long time ago.

At its core, Healthtech includes any technology-enabled healthcare products and services that are primarily delivered and consumed outside of the hospital.

HealthTech vs Online HealthTech

Health Tech space has a wide-ranging suite of B2C and B2B offerings, such as:

    • preventive and monitoring tools for consumers,
    • analytic and administrative tools for healthcare administrators and commercial healthcare organizations.

Healthtech also consists of products that enable the burgeoning “healthcare at home” movement, which allows patients’ flexibility and convenience in how they manage personal care. (Telemedicine, blood testing, and genomics, for example.)

Healthtech may refer to specific solutions, including everything from websites and email, to software and hardware. The expression ‘online’ attached to health tech only makes the products/services more end-user centric as consumers tend to have a huge digital presence viz, mobile searches, social media, and emails.

“Online health tech, or otherwise, Digital health is a broader term that focuses on the convergence of health and technology to improve health delivery and outcomes.”

Why Invest in Digital HealthTech?

Consumers and businesses across the globe are beginning to realize the potential of the convergence between technology and the health industry, as reports have already predicted its upward trajectory in the years to come.

One of the most important drivers for this upward trajectory has been “behavioral”, that is,

    • Firstly, consumers are used to seeing technology disruption in other sectors, like the sharing economy, which has emboldened them to seek a better experience in other sectors too.
    • Secondly, consumers are beginning to become more health-conscious, particularly in the UK and Western Europe. Digital health seems to have arrived at the right time as buying habits now reflect this new attention, for example, Wearables saw explosive growth.

Regulatory changes in the US have also fueled Health Tech’s growth in its market with the decade-old Health Information Technology for Economic and Clinical Health (HITECH) Act and the Affordable Care Act. Both these acts have simulated the adoption of electronic health records, supporting technology, and incentivizing the use of software in private healthcare.

Global health and population trends are also aging, and so innovative Digital Health Tech is evolving to meet these challenges.

Factoring in the covid-induced lockdown and social distancing requirements, customers are moving more towards E-health startups for online consultation, treatment, medical tests, and medicine delivery.

73%
Telehealth Funding

“Telehealth funding reached a new record of $2.8B in Q3’20 — a 73% increase from the previous quarter.” – Source

What Does “Online HealthTech” mean to various stakeholders?

Providers

  • Hoping to increase patient engagement/ acquisition/ retention with technology
  • Worried about how they will keep up with technical innovation while still maintaining a high level of patient care

Patients

  • mHealth / Health and wellness apps / mobile = getting their time back!
  • Telehealth and home monitoring solutions that enable virtual visits
  • Saving time when doing paperwork related to provider visits, or clinical trial data entry

Insurers/Payers

  • Interested in how home monitoring solutions can lower overall healthcare costs
  • When and how do they decide to reimburse digital health technologies? Despite high demand from patients, the majority of payers are not reimbursing healthcare apps

Clinicians

  • Overwhelmed by the vague definition of digital health (apps, sensors, social media, EHRs, data mining)
  • Concerned it will be too disruptive to their practice – new processes, new technologies to learn, massive amounts of data to deal with

Every year, the world-famous American research, advisory, and information technology firm, Gartner releases the Digital Health Hype Cycle. It represents the maturity, adoption, and social application of specific technologies in healthcare.

Positive Impact of HealthTech Partnerships with Digital Agency

Source

Also refer to Digital Health HypeCycle for 2019, 2018, and 2017.

Components of Online HealthTech Branding

SEO and Schema Markup of HealthTech Articles

Content marketing is educational and less about the products the company sells. After all, branding is all about building a loyal audience base by providing useful information.

Being a digital health tech company, you are obliged to produce online content types like infographics, web content, videos, podcasts, long-form content, market research content to generate organic traffic.

It is generally a good practice to link schema markups to health tech articles to boost your on-page SEO.

You can find more details on schema markups in our detailed guide.

Here is another link to Neil Patel’s guide on boosting your SEO by using Schema Markup.

Digital Marketing in HealthTech

Let’s compare the two most commonly used Marketing strategy, also used in the digital health tech space:

Positive Impact of HealthTech Partnerships with Digital Agency

Where TAM- Total Addressable Market.
Image Source

However, for the sake of market characteristics, the hybrid approach as represented in the figure below may have better results.

Positive Impact of HealthTech Partnerships with Digital Agency

Image Source

Read our other blog on Why is Digital Marketing Essential for the Healthcare Industry?

Simple examples of applying automation in marketing health tech products/ services include:

    • Email marketing: Delivering personalized emails at scale. include things like personalization at scale.
    • A/B testing: Showing different versions of webpages, such as a copy, images, layout, etc. to specific users to test which version performs the best.
    • Social media management: Scheduling tools help with planning and execution around posting on social media channels, as well as monitoring important keywords, hashtags, and brand mentions.

Digital Agency for Tech Partnership to Enable HealthTech with your Brand

Print advertisements and handing out business cards to promote your brand is now a passé. It holds true for health tech brands as well.

Your customers are online, active on social media, and searching through a wealth of information. They can research extensively before deciding on one health tech product or service.

“Google noted that consumers consult 12.4 resources prior to a hospital visit.”

When doing this research, they will consult YouTube videos, read patient reviews of specific doctors, read blog articles on healthcare websites, read reviews, side-effects of particular medicines. They want to know everything, Period!

When consuming this information, they will choose the business that has established its online presence, has positive reviews, and provides a great customer experience, both online and offline.

This is where a digital agency comes in.

A full-fledged digital agency ensures health tech companies develop a unique branding identity and create an effective marketing strategy. Furthermore, a digital agency like ColorWhistle can help you with:

    • Medical & Healthcare Branding and Logo Design Services
    • Healthcare Website Development and Maintenance Services
    • Healthcare API Development and Integration Services
    • Healthcare and Medical Website SEO Services
    • Healthcare Social Media Marketing Services
    • Healthcare Digital Marketing Services

What your Health Tech brand can accomplish by these services:

    • Create a repeatable process of revenue generation
    • Add value and save your company’s valuable time by outsourcing
    • Measure and make data-driven marketing decisions
    • Build direct relationships with customers and prospects which adds up to brand loyalty and enhances brand visibility

Already planning to launch a Digital Health Tech?

Fill out a contact form or talk to us at 1 (919) 234-5140 about how to design a market access strategy that includes establishing an online presence for your health tech brand.

We look forward to working with you!

Digital Agency Partnership for Realtors and Real Estate Agencies

The COVID-19 pandemic has pushed many realtors and real estate agencies to establish an online presence to engage with consumers and generate growth.

However, for many real estate agencies, navigating through the online world can be quite challenging. A lot of times, in-house resources are pulled in many directions and don’t have much time to concentrate on other important aspects such as being active on social media or making the website responsive.

In such a case, many realtors often end up asking, ‘Should we partner with a digital agency?’

There’s no one-size-fits-all answer to this question, but for many realtors, partnering with an agency can have a positive impact.

If you are exploring this idea, then you must keep reading.

In this blog we will share the importance of having a holistic online presence and why partnering with a digital agency is a smart choice that can help you reach your goals. We also share many additional resources so you can better understand things to make an informed decision.

Real Estate Website Design and Development

In today’s real estate world, people use the internet while searching for new homes. According to the National Association of Realtors, 93% of people visit websites when searching for homes.

Many real estate agents are striving to make a mark in the real estate business. So, it will be easy to get overlooked if you don’t differentiate yourself from the competition. To raise above the fray, you must have your own website to grow your web presence

Here are 9 interesting reasons you need a real estate website to brand yourself.

  • Client resource – An excellent opportunity to become a valuable resource with relevant, helpful information to existing and potential clients
  • Create your own brand – A website is a representation of your goals, authority, and services which will help you build a unique brand
  • Stay up to date – The internet makes it simple for potential clients to get in touch with you and they can access your data at any time
  • Enhance your brand – Personal branding is essential in real estate and a website is a great way to get started with establishing yourself
  • Local go-to agent – By having a real estate website, you will have an excellent advantage in targeting particular geographic regions and it will be an added advantage when you use local SEO tactics
  • Social proof – Buyers want to know that you will help them get their dream home and offer your help in every possible way. A website is an excellent source of social proof that will back all your statements

Apart from these benefits, the COVID-19 situation has further pushed the importance of websites for realtors. Through a real estate website, you can now show 3D floor plans, aerial views, 360-degree views and more of the location through the website. This will give the buyer an opportunity to explore the property from the comfort of their home.

Why Businesses Need Website Infographic by ColorWhistle

Free Real Estate Website Development Tips From the ColorWhistle Resource Library

Here are some informative topics you can go through to learn more about real estate website development.

Real Estate Digital Marketing

Due to the busy schedules, the present generation gets all the information about real estate listings using the internet. Easy access to many real estate portal website options are helpful for property buyers as they can filter their options based on budget, accommodation, and proximity to the nearest basic amenities.

If you have a real estate website, the next step would be to market it digitally too.

With over 4.66 billion internet users currently, the digital market has really opened up loads of opportunities for the real estate industry. According to Carrot, 84% of new homebuyers say the information they found online was crucial for their research. Hence, making sure you have a strong digital marketing strategy is required to make your brand name stand out.

Here are some major benefits you can expect from real estate digital marketing.

  • Cost-efficient – Digital marketing is cost effective than traditional marketing. So, it is no surprise that many realtors are already taking full advantage of this method
  • Increased exposure – Through an effective real estate digital marketing strategy, you can expand your overall reach and even customise it towards a selected target market
  • Performance analysis – You can easily keep track of your activities and ad performance, which makes it easier to figure out the methods that work best for you
  • Creative license – From apartment, independent house, villa or plot of land, there are many creative ways through which you can market them online
  • Brand building – Techniques such as social media marketing, content marketing and search engine optimisation helps to build a strong customer engagement, which in turn will help you build a strong brand

Free Real Estate Digital Marketing Tips From the ColorWhistle Resource Library

Here are some useful topics you can go through to further expand your understanding of how digital marketing can help real estate.

Should you Hire a Real Estate Digital Agency?

When you work on a new real estate web project or embark on a website redesign or begin with real estate digital marketing, the journey can be quite challenging.

If you want the best person to work on your online presence, it is going to be a hefty investment. For example, the average salary of a digital marketing manager in the United States will be around $87,000/year. This will either increase or decrease depending on where you’re based.

Of course, no single person can do all the planning and execution. So you have to hire graphic designers and a couple of other specialists to build a solid in-house digital marketing team.

This is the reason many business owners outsource their website designing and marketing efforts to an external digital agency. There are many advantages in leaving these important aspects in the hands of the experts. Here are some,

  • You can focus on your business and hire an entire team of knowledgeable experts to manage your online presence
  • Lower your costs and manage your budget more effectively
  • Acquire new points of view and stay relevant to your industry

Free Resources

Below are some helpful resources that will help you make the right decision.

Final Words

When you choose a digital agency to partner with, you have to get to know them before signing on. You have to understand who they are, how they operate, and why you should work with them.

Evaluating a digital agency partnership is not just rooted in service capabilities. It is also to see whether the two companies and individuals involved will be a suitable match.

Like any mutually beneficial relationship, both parties need to care about each other.

Especially when it comes to setting up an online presence, you have to choose a partner that will be thrilled to stay with you in the long run. In this internet era, having a well-rounded online presence is considered as the lifeblood of a business.

So, you can’t choose any digital agency. Every other agency is going to advocate for themselves as being nothing short of fantastic. So, it is natural to get confused or stuck in the process of finding the best agency to partner with.

We hope that our blog will assist you in your decision-making process and help you partner with a digital agency that’s best for your company and your team.

If you’re still not sure if working with a digital agency is right for your business, you can schedule a free strategy session with ColorWhistle’s sales team. We’ll come prepared with an audit of your current situation and share tested and proven solutions you can implement to see a positive impact on your business growth.

Send us a message or give us a call at +1 (919) 234-5140. We look forward to learning more about your business!

Local SEO Setup & Maintenance for Online Medical Help

“A study conducted by a reputed digital marketing agency Bluecorona asserts that nearly 73% of patients transitioned online to find a health practitioner and 89% use search engines for healthcare-related queries.”

“In the last year alone, nearly 80% of all the patients relied on the internet to search for medical information and medical practices. And over 70% of healthcare-related queries take place on a mobile device!”

If you come to think about it, the burst of search engines – Google/Bing/Alexa – have all come to have a cause-and-effect relationship with the present consumerism, and the medical industry is no exception.

The same is beautifully put forth by Google’s recent report on buying behavior online.

Local SEO Setup For An Online Medical Help

Google’s Conception of Purchase Journey

If you are in some way aligning with healthcare, pharmaceuticals, medical clinics, or medical offices, looking to improve your business, then this guide is exactly for you.

We are going to breakdown on how to improve your medical services online, focusing on Trigger & Purchase points (as seen in the picture) – by local SEO setup. Subsequently, we will deal with strategies that will help to pull out the potential consumers from the ‘Exploration-Evaluation’ infinite loop (as seen in the picture) – by getting professional help from digital agency service providers.

Important Local SEO Components For Online Medical Help

The purpose of SEO is to boost up the quantity and quality of inbound traffic to your website organically. Search Engine Optimization, abbreviated as SEO is the strategy that all the online businesses perform to rank themselves higher on the Google Search Engine Results Page (SERP).

You know why?

This Google report has observed several online shopping touchpoints: search engines, review sites, video sharing sites, portals, social media, comparison sites, forums, interest groups/clubs, retailer sites, aggregators, blogging sites, the voucher/coupon sites, branded sites.

And the biggest advantage in getting ranked higher on search engines is that the results are customized based on the searcher’s location.

This is particularly useful for businesses in the medical field.

To tap-in this advantage, one must move to a more technical aspect of traditional SEO – that is Local SEO.

Further, focussing on the following components of local SEO will fetch you the desired results:

  • Claim your Business Listing on Google My Business / Bing Places
  • Optimize Your Website For Mobile
  • Employ Local Schema
  • Rank For Featured Snippets
  • Perform Citations Audit
GOOGLE SERP- LOCAL AD

Google Serp-Local AD

GOOGLE SERP- LOCAL MAP PACK

Google Serp-Local Map Pack

GOOGLE SERP - ANSWER BOX & LOCAL ORGANIC RESULTS

Google Serp-Answer Box & Local Organic Results

#1 Claim Your Business Listings Online

Google My Business is an official Google tool to make business listings and make them displayed on Search Engine Results, maps, and social networks. It’s like your “business card” but online.

Remember Trigger/Purchase points as discussed earlier?

A person searching on Google for medical help in the locale or neighborhood gets your business listed on the search engine due to proximity of the location. It eventually makes the person a prospect!

You may refer to this guide on setting up Google My Business.

However, if you have already claimed your listing, “optimize” it. Your local map pack ranking is determined by two things: proximity and rank.

While proximity is uncontrollable and depends on the searcher’s location, you can keep your listing updated with the latest Name, Address, Phone Number, Map Location. Additionally, make sure to add your website URL, opening hours, photos/videos, attend to user reviews to increase your visibility online.

Pro-tip: If you practice with multiple practitioners, but needs to optimize for your specific services, Google My Business can handle that as well. Refer to the official guidelines to represent your business on Google here.

#2 Optimize Your Website For Mobile

We had already disclosed that over 70% of online healthcare queries take place on mobile devices. Therefore, it is even more important for businesses related to healthcare to keep their websites mobile-friendly.

    • By optimizing your website for mobile, we mean to say:
    • Accessible and functional in every web browser
    • Easy to read and navigate on all devices
    • Quick to load content, images, and video
    • Responsive. So it adapts to fit the user’s screen or is specifically designed for mobile users
    • Employing HTTPS to keep the website secure. This is important to services like telemedicine, physiotherapy session, yoga training, fitness coaching, etc.

Get inspired by 55+ Healthcare & Medical Industry Website Design Ideas or request a quote to customize your own!

#3 Employ Local Schema

Schema markup is all about highlighting specific content on your webpages, thereby signaling Google crawlers to consider the information that you want to highlight.

Remember the ‘Exploration-Evaluation’ infinite loop?

This gives you good control over your content strategy. And with this, you can help buyers exit the ‘Exploration-Evaluation’ infinite loop to reach the purchase point.

What kind of elements can be highlighted with schema?

    • Medical Condition (information regarding a specific medical condition)
    • Medical Web Page ( for a single-topic web page about a health/medical topic)
    • Drug (medical drug information)
    • Medical Guideline (a medical guideline)
    • Medical Scholarly Article (a page with a record, abstract, or full text of a medical scholarly publication)

Get yourself familiarised with how to employ schema markup on your website for local SEO, by clicking on this previous blog post.

Pro-tip: Generating schema code by itself does not guarantee a top spot on SERPs. It will only make it easier for search engines to interpret & most likely to be included in the first few search results. You need to back this schema markup with a niche-focused content strategy.

#4 Rank For Featured Snippets

Featured Snippets & Knowledge Panels are some typical applications of schema markups for local SEO. Refer to most useful tips by Neil Patel to rank better in Google’s Featured Snippets.

GOOGLE SERP- FEATURED SNIPPETS & KNOWLEDGE PANEL

Google Serp-Featured Snippets & Knowledge Panel

#5 Citations Audit

Moz offers citation checks that will ensure the consistency of Name, Address, Phone Number (NAP) listings.

The more consistent and greater your citations are, the more relevant your business is to Google crawlers. And relevance is a major factor in determining local rankings, according to this Moz study.

In addition to Bing and Google, you can list your business on other (reputable) directories – Apple Maps, Manta, Healthgrades.com, etc.

Now that we have mentioned Bing, is it time to start paying more attention to this search engine? Click here to know more on this.

How Can Medical Students And Doctors Enrich Online Medical Resources?

Medicine is one of those professionals to which the highest levels of ethics are applied. However, with the explosion of free information, “Dr. Google” began to don the role of giving free medical advice.

However, research indicates that patients largely understand the need for credibility when accessing an informative website. A 2017 study published in the Journal of Medical Internet Research revealed that patients mostly consider usability, simplicity, and source authority when looking at online medical information.

“This opens a gateway of opportunity for medical students, doctors to make a mark in the online world through building informative websites, and engaging content.”

They can empower patients with the skills to determine reputable websites themselves. This blog recommends using the STANDS technique with patients:

    • Source: Does the resource cite recognized authorities and provide their credentials?
    • Transparency: Is it open and obvious whether the site’s mission is educational or commercial?
    • Accessibility: Is the site available without registration, and is there a way for users to contact someone with questions or concerns?
    • Neutrality: Is the information available purely as a resource, or does the site benefit financially from what its users do (such as buying products or visiting advertised websites)?
    • Documentation: Is the site updated when needed by recognized medical experts?
      Security: Can users access content without forfeiting personal information?

We have extensively covered the essential functionalities of a Doctors’ Website in one of our previous blogs. Do check it out!

Local SEO vs Digital Marketing With Online Medical Resources

The upcoming year is expected to witness:

    • Voice-search and long-tail keywords that will answer health-related issues, explain surgical procedures, or even simplify medical terms will be preferred by the user.
    • Healthcare businesses will be proactive to rebuild or empower their reputation through trustworthy medical content and quality customer service for their patients in this period of “infodemics”.
    • Marketers need to adapt keywords to current search trends to stay relevant.

Based on the stats that we presented at the start of our blog, local search may be a key component of your overall marketing mix. However, it shouldn’t necessarily be the first place you start with your online marketing.

Other factors like the age of your website, availability of an in-house marketing team, and the physical location of your business may influence whether the local search should be your primary focus, or whether you might be better served to take a look at organic search, PPC ads. or social media first – which fall under the ambit of Digital Marketing services.

Local SEO vs Digital Marketing With Online Medical Resources

IMAGE SOURCE

Additionally, you might also want to read our previous blog post on why Digital Marketing is essential for the Healthcare Industry?

Need Professional Help?

Local SEO may not be fully successful without optimizing the traditional aspects of SEO like Title Tags, Descriptive Tags, Alt Tags, H1’s & H2’s, XML Sitemaps, Anchor Tags. In addition to it, Online Reputation Management is necessary to sustain/improve the rankings on SERP.

Here is a short video excerpt from ColorWhistle’s Digital Transformation Series – How Much A Medical Website/SEO Cost?

You may either choose to hire a freelancer to build a WordPress Medical website or implement digital marketing strategies, but nothing can outweigh the return on investment from a digital agency. A digital agency is a one-stop solution for all your design, development, and marketing needs. After all, building a website/implementing SEO is not a one-time thing but a continuous, on-going process.

Give us a call at +1 (919) 234-5140 or Fill-in contact webform here. We are happy to assist you in scaling up your business online!

How to Build a Marketplace / Multi-Vendor Website in 2021?

The popularity of e-commerce marketplaces is growing exponentially.

You would have probably come across successful e-commerce marketplace websites such as Amazon, eBay, Etsy, or Flipkart. Websites like Amazon have already crossed the 100 billion revenue mark.

According to BigCommerce, 48% of online shoppers navigate straight to a large e-commerce marketplace when buying something online. RioRevolution did a detailed analysis of COVID-19 impact on e-commerce and found out that the market for handcrafted items like masks and home furnishings has exploded during the pandemic, with sales spiking 146% on Etsy’s marketplace as a result. That’s the power of a marketplace website.

Even with technology and digital transformation growing at an exponential rate, building a marketplace website is not an easy task. In this blog, you will find great tips from ColorWhistle’s e-commerce team on how to make a marketplace website, the cost to develop a custom platform, and other important information.

Let’s First See What is an E-commerce Marketplace

An e-commerce marketplace or multi-vendor marketplace is a platform where you can find products or services from multiple vendors on the same platform. It typically connects buyers and sellers directly.

To survive in this competitive field, you must provide advanced features such as e-commerce fraud deduction and other features such as detailed tracking of purchasing in real-time. To know how a typical marketplace works, take a look at this image below.

How Marketplace Website Works

Image Source: cedcommerce.com

What is the Difference Between a Marketplace and Online Store?

 MarketplaceOnline Store
No of sellers
Multiple Only one
PopularityWidely known among audiences and usually gets a huge number of visitors
Need to attract users to the store by doing various digital marketing activities such as SEO
Trust factors
Already enjoys customers' trust
Needs to build customers' trust from scratch
Business model choice
Sellers have the option to choose the business model or the membership plan they prefer
The seller has to invest in the store on a regular basis (development, maintenance, and SEO)
Buyer protection program
Offers a detailed one
Have their own policies
Sales model
Fixed, auction, or mixed sales
Fixed sales model
Sales model
Fixed, auction, or mixed sales
Fixed sales model

What Are the Types of Marketplace?

The e-commerce marketplace industry can be classified in the following ways.

1. Product Marketplace

Places, where people go to buy products, are known as product marketplaces. Some well-known product marketplaces are Etsy, Amazon, and eBay. B2B marketplaces include ThomasNet.com, Australian TradeKey.com, OFweek.com, and more.

Here are some common features found on these marketplace websites,

    • Payment options – Credit/debit cards, Apple Pay, PayPal, cash on delivery, and gift cards
    • Mobile apps – For iOS and Android
    • Website abilities – Social login, search options, product listing/variations, recommended items, shipping estimation, user review system, bidding options, customer experience tracker, discounts, coupons, fee calculator, layered navigation, etc
    • Website technologies – CMS (WordPress, WebsiteBaker), Frameworks (J2EE, PHP, Adobe ColdFusion, Perl, Express, Ruby on Rails), JS libraries (HTML5 History API, JQuery, SWFObject, Modernizr, Ember.js, Lightbox JS, JQuery, Magnific Popup, Facebook SDK, HoganJS, matchMedia, etc)

2. Service Marketplace

Marketplaces people go to search for different services such as transportation, household, repair, car rental, apartment rental, IT freelancing, beauty, and medical are known as service marketplaces.

Here are some common features found on these marketplace websites,

    • Payment options – Credit/debit cards, PayPal, E-check, local fund transfers, wire transfer, express withdrawal, and ACH direct deposit
    • Mobile app – For iOS and Android
    • Website abilities – Social login, search options, listing creation, feedback, instant chat, bidding, submit proposals, two-way ID verification, dispute resolution, rating system, time tracker, and more
    • Website technologies – CMS (WordPress, Dyn, Akamai), JS libraries (RequireJS, Backbone.js, Underscore.js, jQuery UI, Hover Intent, Facebook SDK, Prototype, JQuery, Modernizr, yepnope, Amplify JS, FlexSlider, Angular JS, KnockoutJS, Isotope, Typeahead.js, now.js, and more)

3. Project Marketplace

Project marketplaces arrange fundraising (mostly crowdfunding) for startup projects. In return, people who invest in the project may get privileges like using the final product or a specific amount of shares. Examples of such type of project marketplaces are Fundable, Kickstarter, and Indiegogo.

Here are some common features found on these marketplace websites,

    • Payment options – Credit/debit cards, PayPal, Apple Pay, ACH payments, Stripe integration, and WePay
    • Mobile app – For iOS and Android
    • Website abilities – Social login, start a fundraiser, become an investor, campaigner profile cards, get investor database, advanced search, create perks, partner page, project owner identity verification, 24*7 customer support, and more
    • Technologies used – Frameworks (Laravel, Startup Framework, PubNub, JQuery, Facebook SDK, SWFObject, Mustache, Moment JS, History JS, Skrollr, TraceKit, Mailcheck, and more)

4. Hybrid Marketplace

Hybrid marketplaces are areas that offer both products and services. Examples of such types of marketplaces are Craigslist, Oodle, and OLX.

Here are some common features found on these marketplace websites,

    • Membership plans – Free posting, paid posting and featured listing
    • Payment options – Credit/debit cards, PayPal, cash, and personal checks
    • Mobile app – For iOS and Android
    • Website abilities – Optional registration, obligatory registration, post an ad, search listings, feedback forum, help desk forum, public commenting, private messaging, and social sharing
    • Technologies used – JS libraries (Amplify JS, JQuery, Facebook SDK, jQuery Cookie, History JS, SWFObject, Boomerang, GSAP, and Google Hosted Libraries

How to Create a Marketplace Website?

Now that you understand what a marketplace is and the major categories, next you will probably think about what kind of marketplace website you want to build. In this section, we will discuss it in detail.

A. Things you Need to Focus on Before you Start

Once you find answers to these questions, you can move on to creating a marketplace website.

QuestionSuggestion
Who is your target audience?
1. Peer-to-Peer (P2P)
2. Business-to-Customer (B2C)
3. Business-to-Business (B2B
What are you going to specialize in?
1. Vertical e-commerce
2. Horizontal e-commerce
What is your financial model?
1. Commission model
2. Subscription model
3. Listing fee model
What is your management type?
1. Unmanaged
2. Partially managed
3. Fully managed
What products do you plan to sell?
1. Goods
2. Services
3. Hybrid
4. Projects

B. Comparing Ways to Build a Marketplace Platform

Now, let’s see the different ways in which you can build an e-commerce marketplace website. Keep in mind that use cases are different and it is not possible to figure out the best way to build one for every business. We will look at each option to help you give a better understanding. To get a precise recommendation, you need to get in touch with your e-commerce web development company.

1. Coding from scratch

If you want everything just the way you imagined and if you can hire professional developers, this option will be suitable for you. In this method, you will have complete access to the code, no third-party software, and complete ownership of licensing.

On the other hand, this approach is quite time consuming because a platform that handles all the transactions in a secure and smooth way is difficult to build. Even for adding custom features, a lot of experiment has to be done, which will definitely put a drain on your pocket.

What is the cost of this approach?

Building your marketplace website with the ‘coding from scratch’ method will start from $50,000.

2. Website builder

Creating a marketplace website through a website builder is affordable. You can choose Magento or Shopify as e-commerce tools and Joomla or WordPress as website builders. For more information, go through our blog on Best E-commerce CMS for Online Businesses.

These solutions come with extensive customization options. Choosing this method is one of the cheapest ways if you can handle plugins and other tools.

What is the cost of this approach?

Building a marketplace website through website builders will cost less than $20,000

3. Non-code marketplace builder

One of the fastest ways to build an e-commerce marketplace website is by using a software-as-a-service (SaaS) (eg- Arcadier) or a marketplace-as-a-service (eg-clouddesire) tool. This approach will get you one of the best UX experiences with minimal investment, and it is also fairly easy to manage your website.

What is the cost of this approach?

Creating a marketplace website via a non-code method will cost you less than $5,000

4. Build a marketplace without a code

If you have hands-on experience with no-code tools, you can create a marketplace website by yourself. If you don’t know what Webflow, Airtable, Parabola, and Jetboost mean, then it’s best to avoid this approach.

What is the cost of this approach?

Building a marketplace website with the no-code method will cost less than $6,000

5. Creating on top of an API

If you select this method, you can concentrate more on adding useful features to your website rather than giving too much focus on the basics. When compared to creating it from scratch, it is cheaper, easily customizable than a no-code tool, and you can integrate with third-party software. It is also reliable in terms of support and updates. However, you need to have a strong team of API developers by your side.

What is the cost of this approach?

Creating a marketplace website via the API method will cost less than $10,000

Frequently Asked Questions about E-commerce Marketplace Development From our Customers

Does the Marketplace Platform Provide Secure Transactions for Both Buyers and Sellers?

A marketplace connects both buyers and sellers in a single place. So, it must provide the most convenient experience for secure payment exchange. The marketplaces that the ColorWhistle team can build will have features like regular payments, automatic refunds, and quick payment cancellations. We have also worked on white label e-commerce projects that required advanced fraud prevention and detection systems.

What is the Best Way to Build a Marketplace?

It depends on your requirements. If you have a sizable budget, writing code from scratch is the best way to go. In other situations, options such as building a marketplace with open-source software, website builder, no-code marketplace builder, no-code tools, API-based marketplace, or SaaS tools might be better

What Are the Standard Features an E-commerce Marketplace Website Must Have?

We have prepared a document that will help you find out the features that you need to add to your marketplace website. Click here to learn more

How Much Does it Cost and the Time it Will Take to Create a Marketplace Website?

Again, it depends on your requirements. The cost part covered in our blog is just a rough estimate. To get an exact cost, you need to get in touch with an e-commerce marketplace development company like ColorWhistle. To answer the question, “What is the cost to develop a custom marketplace?” we will access the hosting costs, UI/UX design development, front and backend development, quality assurance, and the possibility of maintenance. Time will also depend on the features you want to implement.

Should I Hire an Agency or Freelance Developer?

Take a look at our blog on Hiring Agency vs Freelancer to learn more.

ColorWhistle’s Expertise in E-commerce Marketplace Development

Now, it is time to share ColorWhistle’s expertise in marketplace development. We make it easy for budding entrepreneurs to start an online e-commerce business.

Our team follows the industry trends so we can offer the best solutions that will help you get started quickly. From building spaces for B2B, B2C, P2P marketplaces to creating customizable & scalable solutions, we can help you launch a powerful multi-vendor marketplace.

If you need more information about the development of a marketplace, the best CMS, custom marketplace development, or any other e-commerce related questions, fill in our contact form or give us a call at +1 (919) 234-5140. Our ColorWhistle team is always glad to help you achieve success in the online sphere.

Summary

Online marketplaces are probably the future of the retail industry. Many online marketers believe that marketplaces for businesses are an excellent opportunity to reach target customers in a place where they want to buy.

Additionally, we believe that marketplace websites have an important and valuable function. Online has become the only way to reach customers safely during the 2020 coronavirus pandemic. With the right development partner, you can create a custom marketplace platform that will secure your business even in a crisis situation like the COVID-19 pandemic.

We hope that our blog has helped you find answers to your questions.

If you have any more questions, feel free to share it in the comments section below. We are happy to answer.

28+ Best Kitchenware and Furniture Website Design Inspiration

You have found the perfect business idea to open an online kitchenware and Kitchen Furnitures store, congrats.

The next step would be to set up a website to showcase your kitchen design tools, kitchen appliances, cookware & bakeware, tableware, dinner sets and all other related products.

To create an amazing kitchenware website, you can hire a professional developer who can help you out with the design and development. You may also find useful, responsive kitchenware WordPress themes to solve your requirements. .

While these schemes are useful, having a substantial list of kitchenware website design inspiration will give you an idea of the type of website you want to build for your brand. So, we have collected a list of kitchenware websites for you to take inspiration from.

Also Read

Best Online Kitchenware Website Design Ideas

1. Caraway

Caraway- Kitchenware and Furniture website

2. Material

Material-Image

3. American Kitchen Cookware

American online Kitchen Cookware

4. Proclamation Goods Co

Proclamation- Kitchenware website

5. Circulon

Circulon - Kitchenware Website

6. Blendtec

Blendtec- Cookware Website

7. Anolon

Anolon- Cookware Website

8. Calphalon

Calphalon- Cookware website Design

9. Farberware

Farbarware- Cookware website Design

10. Cuisinart

Cuisinart-Kitchenware Website

11. Kenwood

Kenwood- Kitchenware Website Ideas

12. Royal Doulton

RoyalDoulton- Kitchenware Website

13. iittala

Iittala- Kitchenware Website

14. Brooklyn Copper Cookware

Brooklyn-Copper-Cookware-Website

15. Nordicware

Nordicware- Kitchen Furniture website

Best Online Kitchen Furniture Website Design Inspirations

16. John Michael Kitchens

JohnMichael- Kitchen Furniture Website

17. Dream house-Dream Kitchen

Dream-House-Dream-Kitchens-Website

18. Inspired Kitchen Design

IKD- Kitchen Furniture Websites

19. Heartwood Kitchens

Heartwood-Kitchens Furniture Website

20. Classic Kitchens & Interiors

Classic-Kitchen-Interiors-Image

21. StarMark Cabinetry

Starmark-Image

22. Ultracraft

UltraCraft-Cabinetry-Image

23. Morales Brothers

Morales-Brothers-Image

24. Snaidero USA

Snaidero-Image

25. deVOL Kitchens

deVOL-Kitchens-Image

26. Mowlem & Co

Mowlem-Co-Image

27. Marvellous Interiors

Marvellous-KItchens-Image

28. Benargent

Ben-Argent-Kitchens-Image

29. By Design

By Design -Image

30. Design A Space

DesignASpace - Kitchen Furniture Website

Winding Up

As the kitchen is the heart of every home, it is no wonder that the products used there are in demand and more entrepreneurs choose to enter into this line of business. When you create an online kitchenware website, you have to give importance to the essential points like site structure, layout, menu placement, images, and content.

If you have a unique kitchenware or a kitchen furniture website design idea and would like to bring that to life, then you can reach out to ColorWhistle for web development services. We have a talented team of designers and developers who have many years of experience in creating cutting edge websites. To discuss your requirements, feel free to send us a message or give us a call at +1 (919) 234-5140.

Which is your favourite kitchenware website? Do share it in the comments section below.

ColorWhistle and Client Partners – B2B Business Partnership Engagement

Choosing B2B service providers for your online business has become the need of the hour. By taking the help of B2B professionals, you will get the opportunity to work with experts in the field.

They will handle all your business-related activities and put efforts to expand the reach of your business and help you excel in the competition curve.

ColorWhistle is a reputed digital agency that is growing by offering win-win engagement models and in-demand services that are backed by a team of professionals experienced in website design & development, and digital marketing.

For more than a decade, our experts have been providing amazing B2B digital agency services and have helped many businesses to expand their reach in the online world.

In this blog, we will walk you through ColorWhistle’s partnership engagement with its B2B offshore agency clients.

As you keep reading the blog, you will get a clear picture of the advantages of setting up an offshore B2B partnership with ColorWhistle and what you can expect from us.

What is B2B Partnership Engagement with ColorWhistle?

If you are looking to partner with a professional B2B digital agency who has in-depth knowledge and experience in web design, development, and digital marketing, then partnering with ColorWhistle would be the wise decision.

ColorWhistle is a digital agency packed with all technical capabilities. We can meet the requirements of digital agencies who are looking to digitally transform their business.

ColorWhistle is a pioneer in providing B2B white label services in web design, development, and digital marketing services to various offshore agencies in the USA, Canada, UK, Australia, and more.

We are passionate about designing unique logos for your business that depicts your brand values and developing a professional website with a modern UI that enhances the user experience of your visitors. Our expert branding consultants will look out for effective ways to brand your business on digital platforms.

Through our digital marketing services, you can get the maximum exposure for your business in both offline and online spaces. We plan smart and ethical digital marketing strategies to promote your products and services among your prospective audience.

Certainly, ColorWhistle would maintain a strong B2B partnership engagement with organizations that are in demand for these branding, web application, SEO maintenance, digital marketing, marketing automation, and other digital transformation services belonging to any industry or niche.

Who Are ColorWhistle’s B2B Client Partners?

Being a digital agency, we deliver solutions to a cluster of service providers who fall under various categories including web design, development, SEO, PPC advertising, social media marketing, digital marketing, and much more.

We provide our services to companies who are from an IT background who are looking to partner with an agency like us to share the workload. Also, we provide our digital services to individuals who are from non-IT backgrounds but have plans to deliver IT solutions to their clients.

In addition, we offer services to digital solution consultancies who work independently without collaborating with any teams.

Where are ColorWhistle’s B2B Client Partners Located?

Our existing B2B clients are across the globe. We target audiences from regions covering USA, Canada, UK, France, Germany, Nordia, Australia, New Zealand, South Africa, India, Singapore, and Middle-east countries.

For example, we are an ideal partner for travel agencies in Europe who need our help in web design, development, and digital marketing services. In addition, real estate is strong in regions like the UK and USA, so we have clients there too.

How ColorWhistle Pricing Differs for B2B Partners?

At ColorWhistle, we make sure to give higher values for the dollars you invest with us. When you partner with ColorWhistle, you can experience a plethora of perks along with the flexible pricing pattern.

As each region differs in its currency value, we deliver pricing plans according to the currency value of regions.

For instance, if you are from the USA, then the pricing will be in dollars($). If you are from Europe, then the pricing will be in Euro(€). If you are from India, then we provide pricing in rupees(₹).

Moreover, you might have a shoe-string budget with unique requirements, then you can make use of our pricing engagement models listed below.

Fixed Cost Model

If you are a company with a clear idea about your business requirements, timeline, budget, and have a fixed scope, then our fixed cost model would be an ideal choice. After an initial consultation and brainstorming, we will formulate a fixed budget for your project

Time and Material Based Model

If you don’t have a determined scope or you are an R&D agency, or an agency working on futuristic tasks, then you can choose this engagement model. You have to pay for the resources and time spent by them. This is because these resources will be spending their working hours and skills exclusively on your projects.

Hourly Based Model

If you have fixed routine tasks, web maintenance, technology update works, then you pick the hourly based model. Here, you will be charged tasks on an hourly basis.

Of course, ColorWhistle always focuses on providing top-notch B2B services that laid down a big route for the success of your business in the competitive world.

Embark on Building a B2B Agency Partnership with ColorWhistle

In this tech-savvy world, every business has to opt-in for digital transformation. Without a powerful web presence and online visibility, it would be a daunting task to get maximum exposure in the online business space.

If you like to take assistance from the B2B service providers for designing your website, developing your website, and marketing your online business, then feel free to collaborate with ColorWhistle. We have extensive knowledge and experience in providing excellent B2B services. You can drop us a line or give us a call +1 (919) 234-5140 at any time. We are happy to work with you!

Do you have questions regarding our B2B digital agency services? Let us know in the comments box. We are here to clear your doubts.

11 Successful Online Kitchenware Store Website’s Inspiration

Starting an online kitchen store can be a challenging task by itself. From optimizing the website, dropshipping management, to improving sales, there are many things you have to deal with.

To give you some positive inspiration, we’ve gathered some top kitchenware stores that are killing it in the field. These are some profitable e-commerce businesses that have carved their own way to success.

You can take these kitchenware stores to compare and evaluate your options before you expand your kitchenware business.

Let’s dive in.

Best Online Kitchenware Stores

1. Surla table

Surla table - Online Kitchenware Stores

2. Williams Sonoma

WilliamsSonoma - Online Kitchenware Stores

3. Harts of Stur

HartsofStur - Online Kitchenware Stores

4. Robert Dyas

RobertDyas - Online Kitchenware Stores

5. Kitchen Craft

KitchenCraft - Online Kitchenware Stores

6. LakeLand

Lakeland - Online Kitchenware Stores

7. AnySharp

AnySharp - Online Kitchenware Stores

8. Mikasa

Mikasa - Online Kitchenware Stores

9. Hestan

Hestan - Online Kitchenware Stores

10. Pots & Pans

PotsandPans - Online Kitchenware Stores

11. Le Creuset

LeCreuset - Online Kitchenware Stores

Conclusion

Starting an e-commerce kitchenware business is not so difficult. But, you need to be aware of the trends in the market and how to promote it properly to attract new customers.

Most of the online kitchenware stores on our list sell unique items that are high in demand but are not easily found in a traditional brick and mortar store.

All the kitchenware stores mentioned in our blog are a great source of inspiration. They’ll get you inspired about your own e-commerce business.

Do you need help to create an amazing e-commerce store that converts more? ColorWhistle can help. All our stores will come with a custom shopping cart, multiple payment options, micro-interactions, and other essential features. We will be your trusted e-commerce development partner who will always prioritize your needs and help you unlock new opportunities.

To get an impressive B2B or B2C e-commerce kitchenware store for your business, give us a call at +1 (919) 234-5140 or request a quote today.

Top 11 Online Kitchen Design Software

The benefits of investing in an online kitchen design software will result in better efficiency, profitability, and more productivity for your business.

These days, customers want a traditional kitchen combined with the conveniences of technology. With the shift in preference alongside the tech boom, it is easy to design the dream kitchen for your clients with just a few clicks and some imagination.

For this, you need software that can model a kitchen as per the style and requirements of your clients. But here’s where the problem begins. With the availability of a wide range of software, it will not be a piece of cake to choose the best one.

To help you, we have collected some of the best online kitchen design software options that will bring your ideas to life.

So, without further ado, let’s begin.

Best Online Kitchen Design Software

1. Home Stratosphere

Home Stratosphere Kitchen Design Software

Home Stratosphere is a drag-and-drop kitchen software that decorates your kitchen cabinet, floor, ceiling, and other areas with various design items. With a click of a button, you can change the kitchen view from 2D to 3D. To get the photorealistic quality, you can make use of the HD Snapshot feature. As this is a virtual tool, there is no need for installation, instead, you can save the designs in Cloud.   

2. Smart Draw

Smart Draw Kitchen Design Software

Since 1994, SmartDraw is an amazing software that allows people to communicate using visuals. With the arrival of VisualScript, it’s possible to visualize data in relational formats like trees, flows, and timelines. The tool includes quick-start diagram templates for over 70 different diagrams like flowcharts and floor plans.

3. Caesarstone

Caesarsttone Kitchen Design Software

Operating from 1987, Caesarstone produces high-quality surfaces consisting of up to 90% of quartz, binders, and pigments. Using the latest technologies, the tool allows you to create breakthrough designs for your kitchen cabinet. There are different textures, different finishes, and new designs that will help you create unique interiors.

4. ProKitchen

Pro Kitchen Design Software

Founded in 1999, ProKitchen is built on Java. You can design your kitchen and bathroom with style and ease. It also has cloud technology through which you can access and work on the designs anywhere. It delivers high-quality and strikingly realistic renderings that will inspire you and your customers.

5. 2020 Design

2020-Design-Live-Kitchen-and-Bathroom-Design-Software

Launched in 1987, 2020 helps professional designers, retailers, and manufacturers in the interior design and furniture industries capture ideas, inspire innovation, and streamline the designing processes. Using the software, you can create kitchens, bathrooms, closets, and commercial offices that look as stunning on the screen as they do in reality. 

6. Merillat

Merillat-Cabinetry-Kitchen-Bathroom-Cabinet-Manufacturer-Shop-Merillat-Cabinets

Merillat Cabinetry has been providing quality cabinetry since 1946. This tool is designed to help you come up with a kitchen floor plan for your account project that you can bring to your designer, as well as help you visualize your new kitchen using CGI technology.

7. Kitchen Planner

KitchenPlanner - Kitchen Design Software

The free kitchenplanner.net is a 3D online kitchen planner that can help to plan your kitchen. You can design your kitchen online and there is no need to download any dedicated software. 

8. KitchenWhiz

KitchenWiz - Kitchen Design Software

You can build amazing designs for the kitchen using KitchenWhiz, an easy-to-use software. The tool allows you to change colors on your cabinet, walls, countertop, and floorings. You can change the cabinet type of door to drawers and vice versa.

9. Form Kitchens

Form - Kitchen Design Software

Form comprises a team of architects, designers, and engineers streamlining the kitchen-buying experience. The team is partnered with the most popular kitchen manufacturer in Germany to help you design studio-quality kitchens. It gives a photorealistic view of the kitchen you design.

10. Cabinets.com

Cabinets - Kitchen Design Software

Cabinets.com, has been designing custom kitchen cabinets since 2009. The software designs outstanding budget-friendly kitchen cabinets for both homeowners and renovators.

11. Magnet

Magnet - Kitchen Design Software

Using Magnet, a free online kitchen planner tool, you can create your own bespoke kitchen designs. From cabinet colors to flooring and worktops, you can build your dream kitchen plan online. You can save and also share it with Magnet’s kitchen experts if you require a free design consultation.

Final Words

A kitchen is considered the heart of a home. So, when creating the perfect kitchen plan for your clients, pay attention to details, and use a reliable kitchen design software that will enable you to customize every element.

If none of the ready-made software suits your needs, you can create custom software with the help of professionals. At ColorWhistle, we have many years of experience in developing software applications for web, mobile, and desktop. Our team can create easy-to-use software for kitchen design projects that includes 3D visualization. To get a better understanding, you can also take a look at our blog on Visualizing Kitchen with Modern Technologies to learn more.

You can send a message or give us a call at +1 (919) 234-5140 to discuss your software requirements in detail.

What do you think about our kitchen design software collection? Do share your thoughts in the comments section below.

BuddyBoss Platform – Detailed Review

BuddyBoss is an open-source WordPress platform built for the purpose of turning your website into a social networking site like Facebook or Twitter. Till now, more than 50,000+ small & large organizations trust BuddyBoss to be an excellent platform for creating communities.

Unlike other SaaS products, BuddyBoss gives you complete flexibility, control, and freedom to create your own community platform. Moreover, this platform is capable of collaborating with LearnDash WordPress LMS and LifterLMS which can easily help you sell e-learning courses.

The BuddyBoss platform offers out-of-the-box solutions and acts as a perfect add-on for your WordPress websites. By investing in this platform, you will be able to host virtual sessions for small and large networks of online users with no interruption.

However, before investing, it would be better to stay aware of the features, pricing, integrations, and other details in this platform. Here, we reviewed this tool and described everything that will help you decide if it will meet your requirements.   

An Overview of BuddyBoss Platform

WordPress provides access to a plethora of plugins like BBPress, BuddyPress, etc for building an online network. However, if you are looking for a platform that allows you to create communities through which you can sell your online courses and membership content, then BuddyBoss is the right choice.

Apart from BuddyBoss, all other plugins demand users to perform many customization activities, integrate with third-party tools, operate with limited styling options, install premium WordPress themes, etc.

On the other hand, whether it is design-related or features related both the BuddyBoss theme and BuddyBoss platform offer out-of-the-box solutions to build your own version of community platforms on your WordPress website.

A Perfect Fit for Membership Websites

A Perfect Fit for Membership WebsitesA Perfect Fit for Membership Websites

Image source – BuddyBoss

By installing the BuddyBoss tool, you can turn your website into a membership website. If you are not satisfied with the default features, then you can choose the customization option and provide a better user experience to your community members.

BuddyBoss focuses on connecting people. To keep members engaged, you can create various discussion forums in a structured and bulletin-board style fashion. Members are allowed to create private, public, hidden social groups and share, upload, and view images.

Like other social media networks, you can allow members to create their own unique profiles. Members can enable global, personal, and group activity feeds, with threaded commenting, direct posting, @mentions, and email notification support.

Users can view all their recent community activities and interactions from the member dashboard. The design of the dashboard layout can be customized without altering any program coding.

In addition, the WooCommerce compatibility enables you to launch your own online store and sell exclusive digital and physical products to your members.

Further, the tool delivers e-learning solutions to membership communities. The tool has free access to learning management software (LMSs) including LearnDash and LifterLMS to sell your online course. Through Zoom integration, you can sell digital content, live training, and online courses.

You can host a better interactive session through live chat, Q&As, screen sharing, polling, virtual whiteboard, breakout rooms, and other features. Moreover, past meetings can be turned into video recordings, audio recordings, transcripts, and chat files.

Customization Options

Customization Options

Image source – BuddyBoss

BuddyBoss is integrated with easy-to-use page builders including Elementor, WPBakery, Beaver Builder, and Thrive Architect.

Depending on your project requirements, you can easily customize the theme layout. The multi-lingual compatibility helps you translate the content into your preferred languages.

To match each element of your website to your branding, the tool gives access to customize the default font size, style, logo, cover photos, header, footer, color, and others.

Pricing

BuddyBoss has a free demo version. Along with this, it offers three different pricing packages. Depending on the number of sites, the price differs. For 1 site, it costs $228 annually. For 5 websites, it costs $288. If you want to build membership sites for 10 websites, then you will be charged $328 per year.

In addition, with all these pricing packages, you will get 1 year of support and access to use both the BuddyBoss theme and BuddyBoss platform.

Customer Support

Customer Support

BuddyBoss provides dedicated customer support throughout the community and membership creation process. The team provides how-to-use tutorial, instructions for installation, documentation, and video tutorials to help you get started with the platform. The step-by-step documentation gives clear instructions on how to customize your community website.

Also, if you have a specific question, you can always submit a ticket to their support team. Online communities can empower your members to learn from one another and persuade members to purchase from your brand.

Third-party Integrations

Third-party Integrations

The tool is compatible with GamiPress, through which you can implement gamification concepts.

The REST API helps you to enhance the existing functionalities of the tool. Through Right-To -Left (RTL) support, you will be able to read languages written in the right-to-left direction.

AppBoss integration allows you to launch your own iOS or Android app with BuddyBoss. More than all, you can keep your members’ personal details safely through GDPR security.

Bottom Line

BuddyBoss will be a perfect fit if you are looking to create a full-fledged social membership website. With this tool, you can create a social membership site with LearnDash or LifterLMS.

Also, you can build a discussion forum on your WordPress website. You can also click here to view a live demo of how BuddyBoss works.

On the whole, if you like to transform your website into an interactive platform, then investing in BuddyBoss would be profitable! We hope you have a clear picture of whether to invest in this tool.

If you like to buy the tool but are struggling in the part of customization, then take assistance from professionals in ColorWhistle who are skillful in working with BuddyBoss.

We have many years of experience in working with WordPress, so we can shift your normal website into an interactive membership and community platform using BuddyBoss.

All you have to do is fill out this form to contact us or give us a call +1 (919) 234-5140 at any time. We are happy to work with you!

We have covered all the essential features that we reviewed in BuddyBoss. If you have any more questions, let us know in the comments box below. We are ready to answer your questions.

Disclaimer – This is to inform the readers that the views, thoughts, and opinions expressed in this blog belong solely to the author. Before choosing the software, thoroughly research and find out if it meets your requirements. You can also contact a professional for further assistance.

Uncovering Schema Markup and Local SEO for Small Businesses

Schema markup is one of the powerful local SEO techniques that showcase your brand on the local SERPs. It bridges the gap between your webpage content and search engines. If search engines could not identify your content, then appearing on better rankings would be a daunting task.

To narrow down this difficulty, schema markup and local SEO came into force. Both go hand in hand, applying local SEO techniques without schema or applying schema without local SEO will not drive positive results.

Here, we will walk you through the role of schema markup and small business SEO in the online business world. Our previous experience and knowledge in this area helped us to write a blog post on this topic.

By the end of the blog, all your doubts regarding schema markup and local SEO will be gone and you will embrace this effective technique for your online small business operations.

Let’s dive in.

What is Schema Markup?

Generally, search engines aim to understand the queries prompted by the searchers and provide quality results that exactly match the queries. For understanding the exact context and intention of the searcher, major search engine giants like Google, Bing, Yahoo, and Yandex launched schema markup in 2011.

Schema is a structured data markup code which, when added to the HTML code of your webpage, it will help search engines to better understand the exact context behind your website content. Moreover, webpages with schema markup will easily be identified by search engines and are displayed in the form of rich snippets.

Types of Schema

Business details like name, address, phone number, and others have to be included on your website. To help search engines understand all your business-related content, utilizing schema, would be an ideal option. There are three different data formats of schema including Microdata, JSON-LD, RDFa.

1. Microdata

Microdata is a set of tags that uses supporting vocabulary within HTML code to help search engines, crawlers, and browsers better understand the content present on your webpage

2. JSON-LD

JSON-LD stands for JavaScript Object Notation for Linked Data (JSON-LD) that uses JavaScript code to apply schema markup code to your webpage content making it understandable to search engines. It is one of the popular schema types which is used by more than 33.7% of websites.

3. RDFa

RDFa can be elaborated as Resource Description Framework in Attributes is a type of data format for specifying your web content using metadata in HTML, XHTML, and various XML dialects

What is the Importance of Using Schema on your Local Business Website?

When schema markup is implemented in the right way, there will be many local SEO opportunities to accomplish your small business objectives. As a small business owner, you will have to maintain an impressive profile on various platforms including Google My Business (GMB) listing, local directories, social media platforms, and others.

Schema markup will help you convey the differences in all these content to search engines. This is a basic reason why schema should be used on your website. Further, there are few other reasons listed below that depict the importance of schema on a small business website.

1. Provides Extensive Rich Snippets

As rich snippets display extra information on the SERP than a normal snippet, it’s crucial that you optimize schema for specifying your webpage content. Studies show that having a rich snippet can drive 20-40% more traffic than product links without them.

2. Drives Organic Click-through-rate(CTR)

Rich snippets can increase click-through rate (CTR) by 677%. Another important reason is that extensive rich snippets are powerful in capturing the attention of target users.

3. Boosts your Website Local SEO

As search engines can understand your webpage content clearly with the presence of structured schema data, you will be able to get quality rankings for your niche-based queries.

How to Implement Schema for Your Local Business Website?

The success of any online small business lies in driving potential traffic to the website. To drive traffic, your website should be visible on better rankings on the SERP, your title and meta description should exactly match with the keywords the user is searching for.

Tools that Help Successful Implementation of Schema on Local Business Websites

By properly structuring your business details like reviews, photos, name, address, phone number, and others, you will be eligible for appearing on better rankings as extensive rich snippets for the most relevant search queries.

Best Schema Plugins for Small Business WordPress Websites

When it comes to WordPress websites, setting up schema markup for web pages becomes a piece of cake. One of the biggest advantages of developing your website using WordPress is access to a plethora of schema plugins.

There are a lot of plugins available in WordPress, depending on your requirements you have to choose the one that best meets your needs. Here, we have curated a few best plugins through which you can build schema markup for your web pages that search engines can easily understand.

1. Schema Pro

Schema Pro is an excellent WordPress plugin through which you can set up a markup quickly. The configurations you make will automatically be applied to all selected pages and posts. Using this plugin, you can apply schema markup for content related to reviews, local businesses, articles, services, job postings, software applications, books, events, personalities, and much more.

Price

    • Schema Pro – $79/year
    • Agency Bundle – $249/year
    • To know more about pricing, click here

2. All In One Schema Rich Snippets

All In One Schema Rich Snippets is a popular and free WordPress plugin through which you can acquire better rankings for the most relevant search queries. With the help of this plugin, you can apply schema code for reviews, events, people, products, recipes, software applications, videos, and articles. If you like to install the plugin, click here.

3. Schema and Structured Data for WP & AMP

With Schema and Structured Data for WP & AMP plugin, you can structure your WordPress website that best suits for extensive rich snippets. Through this WordPress plugin, you can apply schema markup for content like articles, audio objects, blog postings, courses, events, local businesses, news articles, products, reviews, recipes, tech articles, events, job postings, and much more.

Price

    • Personal – $99 for 1 site
    • Webmaster – $149 for 10 sites
    • Freelancer – $299 for 25 sites
    • Agency – $499 for unlimited sites
    • To know more about pricing, click here

4. WordPress Review Plugin

WP Review plugin supports schema types that search engines can easily understand the content on your website, increasing the probability of your website traffic. This plugin would be a useful add-on for applying schema to content that talks about articles, books, games, movies, paintings, places, products, recipes, restaurants, stores, TV series, and much more. If you like to install the free version of the plugin, click here.

Price

    • Single product – $87 for 3 websites
    • Membership – $197 for 3 websites
    • To know more about pricing, click here

5. WP SEO Structured Data Schema

Through WP SEO Structured Data Schema adding structured data to your webpage content becomes a piece of cake. This plugin would be useful for applying schema to content that talks about organizations, local businesses, news articles, blogs, events, products, videos, services, reviews, aggregate ratings, and restaurants. If you like to install the free version of the plugin, click here.

Based on features, ratings, reviews, and pricing, we have picked these plugins. If you are not happy with these plugins, then you can opt for custom plugins from reputed plugin development companies.

Kickstart Your Small Business Journey with the Successful Implementation of Schema Markup and Local SEO

Hopefully, now you would have got a better understanding of schema markup and local SEO. Implementing schema markup for your webpage content is a powerful local SEO practice that enables you to gain quality rankings on the SERP. Structuring your webpage content with schema markup will help you enjoy the perks of local SEO.

Without schema, benefiting from local SEO would be highly challenging. If you find it challenging to apply schema markup for your small business website, then feel free to take assistance from our team.

At ColorWhistle, we have skilled SEO specialists who will take care of your small business activities. All you have to do is drop us a line or give us a call +1 (919) 234-5140
at any time. Our team is ready to join hands with you!

If you have any doubts regarding the schema implementation process, then let us in the comments box below. We are ready to answer your queries.

Online Business Trends For 2021- How to build Websites, Increase Sales & Grow With Marketing?

Towards the end of every year, most marketers churn out blog posts predicting the upcoming digital trends.

Such posts either promise a marketer’s paradise or get overhyped towards new tech, say ‘AI in marketing is the ultimate future’. Maybe the adoption of Artificial Intelligence (AI) has enhanced customer experience, rationalized marketing, and sales budget; but no one has really seen the future.

So, are we here to do the same?

Not exactly. It is certainly impossible to predict how the future of online business will play under the shadows of the current pandemic.

“For some, the pandemic is a game changer while for others, like YouTube’s CGP Grey, everything will go back to pretty much normal in the long run.”

We would like to see 2021 and beyond outside the influence of the coronavirus. For businesses with websites for online presence, what comes next? There are other year-long trends that will emerge and may affect the online business landscape.

For example, there is still a large digital divide among the global population. At the same time, the current pandemic is forcing every business to have it online. Therefore, marketers cannot blindly run online campaigns. There are different levels of digital literacy, and marketers have to aim high.

Having said that, it will be a very interesting year for Solopreneurs, Startups, Small Businesses, Medium-size Enterprises to Large Businesses who are eyeing a better position in the online market.

Let’s observe the trends in online business for 2021.

How To Start Online Business in 2021?

How To Start Online Business in 2021?

Pillar#1: Think With Marketing First

What To Do?

How To Do?

Customer-Centric Approach

  • Local SEO & Local Directory Listings Over Traditional SEO
  • Focus On Voice Search Marketing
  • Shoppable Social Media Post
  • Depersonalizing Ads
  • Choose Micro-influencers
  • ePrivacy Now Matters
  • Keyword Research Tools
  • Competitor Backlink
  • Analysis Tools
  • Tracking Visitors Tools
  • Market Analysis Tools
  • Content Research Tools
  • Automation Tools

Tech & Agency Partnership

1. Local SEO & Local Directory Listings Over Traditional SEO

While Marketers have focused on classic Search Engine Optimization (SEO) strategies for organic growth, there has been a saturation at the top. However, what has changed over the years is that “near me” searches have increased more than 500% than before. Implementing Local SEO is the solution to take advantage of the rise in this online market.

Read on to our previous blog for determining your local SEO checklist.

One particular case of the local SEO technique is optimizing listings on local directories. These listings provide valuable information about business working hours (many of which are in constant flux due to COVID-19), services, and geographical location.

Note: Ensure you have a geographically-defined service area within your local listings as this will help your business show up in “near me” searches. This would signal search engines, say Google, that factors-in “relevance” in their search algorithm

Refer to our in-depth coverage on Google My Business listings.

2. Focus on Voice Search Marketing

Technologies can be disruptive. The growing importance of smartphone devices with a voice-assistant feature is one in such direction.

Take a look at the below opinion poll conducted by HubSpot, 2019 on the use of a voice assistant

Focus on Voice Search Marketing

Just over 50% of respondents used voice assistance for online searches. Other experts in Digital Marketing including ColorWhistle see the need for marketing content also to be specifically optimized for voice search queries. This will help boost traffic by staying relevant and more visible to consumers.

Are you new to voice search marketing? Don’t worry, we’ve got you covered!

Here is one of our previous posts explaining the impact of voice search and how Marketers can implement it in their SEO strategies.

3. Shoppable Social Media Post

“In fact, the number of things you have to do between seeing stuff online and getting stuff online is decreasing. And any further decrease is welcomed both by a Merchant and a Customer!”

Shoppable Social Media Post

Source

Marketers can now make the best use of social media by selling directly on their platform through shoppable posts – introduced by Instagram, soon followed by YouTube. Engaging with creative designing agencies now becomes even more important to come up with visually-appealing social media posts for any business.

4. Depersonalizing Ads

Yes, we asked you to follow a customer-centric approach to Digital Marketing in 2021.

A study found that despite widespread concerns about consumer privacy, 72% of shoppers will only engage with personalized marketing. This goes on to say that shoppers are unsubscribing from mass email campaigns while choosing personable web pages.

Yet, targeted ads end up showing things that consumers once searched for. Marketers are only wasting money on pushing it.

Look at this experiment run by a Dutch newspaper, Much to the amazement, it turned out that profits from non-targeted advertising were higher than from targeted ones.

“With non-targeted, depersonalized ads, you expose visitors to stuff they weren’t even aware of but still may be interested.” Source

As a digital marketer, you can run an A/B test with and without targeted ads and look if our approach to de-personalize ads works.

5. ePrivacy Now Matters

Over the past two years, two major regulations have had a widespread impact on digital marketers – General Data Protection Regulation (GDPR) from 2018 and California Consumer Privacy Act (CCPA) from 2020.

Marketers will now have to make the following preparations:

    • Stay updated with industry-specific consumer privacy and consent issues
    • Check with your automation platform vendors to discuss how potential privacy changes might impact your pipeline.
    • You can convey the value proposition of data collected to customers. This is a good step to assure customers of their privacy concerns.

Here are some of our interesting resources to read: Industry-focused guide for Digital Marketing:

Pillar#2: Think With Branding

What Can You Do?

Customer Engagement

How To Do?

  • Creative Content Marketing To Spread The Brand Message
  • Build Your Online Reputation
  • Choose Micro-influencers

Partnerships

Contact a Creative Digital Agency or Hire Graphic Designers

Branding will play a vital role in your business growth strategy for 2021 and beyond. It boosts your intangible assets such as Brand awareness, Loyalty & Advocacy; three assets that are priceless in this competitive age of marketing and advertising.

Here is how you should look at branding in 2021 & beyond:

1. Creative Content Marketing

“Brands are expected to focus on content over style in 2021:

Talkwalker report”

  • The report stated that brands will start to reposition themselves, moving away from marketing methodologies to more cause-driven messaging

Read on our previous post to know everything about a successful rebranding.

  • The report said that 2021 is expected to be the year brands and social media channels focus on highlighting the truth and silencing fake news
  • The report showed how memetic messaging or memes marketing is now the way to communicate
  • The report predicts that the positive emotions connected with the “good old days” help boost current emotions and this can be exploited for successful branding

Wondering why strategies centered around Branding & Marketing resemble each other yet they differ a lot? The graphics image below will clear it all!

Branding vs Marketing

Anonymous Source

Get started by building your own brand with Branding/Rebranding Visualization & UseCases.

2. Build Your Online Reputation

Social Media platforms remain to dominate the landscape in building an online reputation for any brand. With features like shoppable posts (as discussed earlier), constant improvement in ad algorithms, social media will remain a vital element of every marketing/branding strategy, especially earned and paid marketing.

If we are talking about building an online reputation, it goes without saying that search engines play a vital role in generating potential leads. Learn more on how to improve branding and lead generation with Local SEO.

3. Choose Micro-influencers

Influencer marketing has gained traction with the rise in social media usage. However, since the online audience has matured enough, in the coming year 2021 and beyond, people will stop distinguishing influencer’s content from normally paid posts and will eventually turn away.

Marketers need to re-jig their strategy and instead get in touch with micro-influencers who have small still relevant reach. They can maintain closer relationships with their followers and maybe a better option than big influencers.

Additionally, brands need to project themselves as more responsible and informative. For this, they can take a leaf out from their old marketing handbook and rope-in specific not-so-popular, small-time online critics/reviewers to recommend their products/services. It still works the best!

Get inspired by 40+ Branding Ideas & Inspirations.

Pillar#3: Think With Sales

What To Do?

Sales In The Changing World / Digital Era

How To Do?

  • Sales Team Enablement – Digital Ready
  • Educate Sales To Listen To Customers Through CRM
  • Sales Automation

“The pandemic hasn’t just caused pivots – it has also caused permanent change.”

1. Sales Team Enablement - Digital Ready

As HubSpot explains, Sales enablement is the iterative process of providing your business’s sales team with the resources they need to close more deals. These resources may include content, tools, knowledge, and information to effectively sell your product or service to customers.

64% of sales leaders who made the transition this year met or exceeded revenue targets, compared to 50% of leaders who had not. Moreover, 68% of sales leaders say they plan to keep or implement a hybrid or fully remote sales model.

“A dedicated sales enablement team is critical to the success of the future sales organization.”

If you are looking for sales enablement services, become our partner.

2. Education Sales To Listen To Customers Through CRMs

Today, prospects spend time interacting with your website and content long before they ever speak to your salesperson. The embedded technology captures everything these prospects do – giving sales representatives an idea of their interests, profile, and challenges beforehand. ( How many times has a sales rep sold you an investment plan that you were looking at the day before? )

Small businesses mostly rely on spreadsheets and outdated data collection. If businesses aren’t embracing the use of Customer Relation Management (CRM) softwares, they are missing out on a lot.

“Most sales leaders, regardless of performance, ranked CRMs and video conferencing software as the most important tools for remote selling.”

3. Sales Automation

“Organizations that embrace AI will see a huge rise in productivity and profits viz. Generating only high-quality leads”

Chatbots can answer simple questions, trigger follow-up emails, evaluate responses, and make simple decisions. Your sales team won’t need to engage with prospects until they are qualified. The lead qualification process will also become more accurate, guaranteeing your sales team only receives the most promising leads. All these are possible only by embracing automation in sales.

Pillar#4: Think With Mobile-First Websites & Automation

More people than ever are online today. Not just online, but desktop computers are not the primary device for internet access. There is a jump of over 222% in mobile traffic over the last 7 years.

Although the analytics was done before the onset of pandemic, Mobile commerce is still expected to surpass 50% or beyond by 2021, according to eMarketer’s Mobile Commerce Roundup.

Therefore, any online business in 2021 and beyond must do “Mobile-first thinking with websites”, i.e., build/optimize their website for mobile devices.

We would encourage you to go through this blog post about the top mobile app trends – Virtual Reality (VR) & Augmented Reality (AR) with mobile apps, Artificial Intelligence (AI) & Machine Learning (ML).

67% of marketing leaders already leverage marketing automation tools.

Technology is starting to catch up with the conversational marketing potential, with more AI-powered solutions, omnichannel conversations with hyper-realistic chatbots are now possible. 2021 will enable conversational marketing’s full potential.

Way Forward - Digital Agency Partnerships

“Tech partnership / digital agency partnership is a way to keep the online business agile & digital-ready for the future!”

So far, we have taken a stock of how an online business in 2021 & beyond should position themselves. They ought to think with marketing first, move on to responsible branding, explore more remote sales options, build more mobile-friendly web applications.

If you need professional help, send a message or call +1 (919) 234-5140 our ColorWhistle team. We are a full-service digital agency also providing Retainers, White-Label outsourcing services.

If you have any more questions, feel free to share it in the comments section below.

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