Selecting Your eCommerce Platform – Comparing OpenCart vs WooCommerce vs Magento

Creating an eCommerce store is a fantastic option for anyone who is looking to start making more money online.

This is the perfect business model and one that is probably much more within your reach than you realize!

Think you need to be a massive retail outlet to make money from eCommerce?

Think again!

Add a store to a website and you can make a few extra dollars in the evenings buying things you bought in bulk, or even selling your arts and crafts!

If you already have a small store on the high street meanwhile, adding eCommerce to your website will give you the means to reach a much larger audience and to reduce your overheads at the same time.

With the right eCommerce platform + plugins, you can even synchronise your stock across both your online and physical shops!

All you need to do is create that store, which means selecting the right platform first and foremost…

OpenCart, WooCommerce and Magento – Understanding the Similarities and Differences :

In this post, we will be comparing three specific ecommerce platforms: WooCommerce, OpenCart and Magento.


Because the three of them are all large ‘self-hosted’ options.

This means that you will completely own your own store and will be able to edit the files as you wish – just the same as you do for your existing website.

This is versus something like Shopify, where the store exists as a page on an external site (like your Facebook profile!).

While there are benefits to hosted options, serious businesses should choose self-hosted so that they have the option to grow and develop in future.

Where these platforms differ though and what sets them apart from one another is the details.

And there are many small details that make each of these unique unto themselves…

Basically, these differences are in the execution – in the way that the sites have been designed, the way they have integrated their search optimisation and the way they’ve been programmed!

This then comes down to a matter of preference and a matter of knowing what you need.

There’s no right answer, rather the best platform will change from user to user…

For Tech Savvy Individuals

If you consider yourself somewhat tech savvy, you’re happy to go it alone and you have a moderately small-scale business at least for now, then OpenCart might be a good choice.


Because it’s completely free and open source.

That means you can do whatever you like with it and even sell it to other clients; just like you can with WordPress.

Of course this also means you’re expected to do a lot more yourself – which is why you need to be a developer.

For Marketers and Small Businesses

For marketers and small businesses, WooCommerce has a ton of great benefits.

The main appeal here is that WooCommerce is a WordPress plugin.

That means you’ll be instantly familiar with how to use it and will have tons of support and help available.

It also means you can use hundreds of plugins created by the community to extend your store’s capabilities!

And as though that wasn’t enough, WooCommerce is also ‘tried and tested’ in as much as it has been shown to be able to quickly generate profit for many other marketers.

For Large Corporations

Finally, if your goal is to become the next Amazon, you’ll need Magento.

This is a much more complex form of online store but also comes with the ability to store as many items as you need.

Check out this solution if you want to migrate from Magento to WooCommerce

It’s highly customizable too – which is partly why there’s so much work involved!

Below are some more good resources comparing OpenCart vs WooCommerce vs Magento:

But don’t worry – whichever platform you choose, ColorWhistle is here to help and will get you set up! Ask us for a free website consultation.

Check out this post for more of our thoughts on selecting eCommerce platforms!

Fast Track WordPress Website Development by ColorWhistle

Go Live With Your WordPress Site in 48 Hours

ColorWhistle is very happy to announce our ‘fast track’ service for businesses and individuals who need a professional site quickly.

This service is the fastest and most affordable way to get a premium looking site for your business and to start wowing customers and taking orders. Here’s how it works…

The WordPress Website Development Service

If you choose our fast-track WordPress Development service, our team of professional wordpress developer will get in touch with you immediately to iron out the details.

From there, we’ll find out exactly what kind of site you’re looking for. We offer WordPress website development in all categories and can quickly build you something of the highest quality that will conform to industry standards. Popular WordPress options include:

Let us know what industry you’re in, how many pages you need and what kind of tone you want to convey. If you have any examples of websites you like or any special requirements, then just send them over. We can handle anything, so don’t be afraid to ask!

At the same time though, if you don’t know exactly what you want, then why not let us take care of it? At ColorWhistle, we love designing beautiful websites – it’s our job! We’ve got a real eye for design and we know what will work for your industry. We also know that you probably don’t have time to spend hours researching websites and making your own designs, so why not let us take care of the whole thing for you? Just ‘click and collect’ your bespoke website!

From there, we’ll give you a quote and if you accept, we’ll get to work right away!

We’ve really streamlined this process, so you’ll be surprised just how quickly we can put something together that will be able to compete with the biggest names in your niche!

Basically, we do this by choosing a great theme for your site (or you can choose it) and then adding all the customizations you need to make it really ‘yours’. It’s a simple process and we believe there’s no reason to keep our clients waiting!

But Wait… There’s More!

Once we’ve put something together, we’ll show you what we’ve built and you can give it the go ahead or ask for changes. We maintain communication at every stage of the development to ensure you’re happy with what we’re doing and to ensure that the final product perfectly matches your vision.

If you’re happy with what we’ve put together, then just say the word and we’ll upload it to your domain and it will be live – within 48 hours!

Of course the support doesn’t end there though. If you need any of our other services, then we can help you to add more features, add extra content, or start promoting your site.

Alternatively, you can start editing the site the yourself and uploading new content/making changes/handling the promotion. It’s your site and you can do what you like with it!

But the bottom line is that you’ll have your very own, professional-looking site within 48 hours. That means you can start attracting customers in the next two days.

This is the perfect option for anyone who wants to launch their business quickly, or anyone who doesn’t have time to send lots of emails and do lots of research.

Creating a WordPress site has never been easier.

Ready? Then just contact ColorWhistle today and we’ll get to work!