One of the recent challenges for us was to make custom logo design for Mediator Academy. The company is involved in skill development of aspiring mediators by providing them with online course videos and interviews with experienced mediators.
Business owners usually seek the help of a professional designer to get their custom business logo design but little do they realize that their job is far from being over. Communication between the designer and the business owner is key for the most desirable outcome as no one can describe the essence of their business like the owners. Unfortunately, in many occasions, the owners end up with designers (or vice versa) who refuse to connect or communicate with them leading to umpteen iterations and unsatisfied outputs.
The client (Mediator academy) was clear about his target audience- young professionals in the mediation business mostly as their secondary career option. His brief description of the desired output involved a brand new theme that is in trend and that could help the audience associate with words such as “trustworthy” and “expert”.
Now that we have established that “communication” is the ultimate ingredient for a successful logo creation recipe, we will move on to explain how to successfully establish one. It is essential for a designer to understand the client’s business and for the client to accept the designer’s style. Pushing the boundaries of each other’s sentiments way too much will result in a disoriented output. While a perfect frequency match is not always possible between the two parties, patience and clarity of expression can do wonders. Both the parties should make the most out of the communication phase by explaining the context, asking questions and establishing the boundaries. At the end of this phase, the business owner should have a comprehensive description of the logo and the designer should have the possible routes to take.
The design phases usually involve rough sketches from the designer which the client may choose for further development. The alterations may vary from something as simple as the colour to the entire structure. In case of modifications, it is important for the clients to clearly explain how differently they want the design and for the designers to understand the same. The goal of the designer at this stage should be accuracy in getting closer to the final output. Once a clear picture has arrived, the rest of the processes resulting in completion will happen in a breeze.
Then it struck us! Trees! Yes, as if everything fell into place, what else can describe trustworthiness more than our primary source of livelihood! We designed a slender tree that had chat boxes as leaves, a shadow for it and the name with a slightly thicker font. The client loved the logo instantaneously, approved it and praised us for revamping the whole idea to come up with such a self-explanatory design.
The most important problem that needs to be addressed is the wear-and-tear. Almost all projects starts quite enthusiastically in the communication phase. But as the implementation happens, both parties should make sure to avoid friction and frustration in actions and communication, especially when it takes longer to arrive to the desired output. A word of encouragement from the client’s side and the tone of enthusiasm from the designer’s side will go a long way in not just getting this job done faster but also for a healthier relationship for years to come.
On this journey, LogoWhistle has had the privilege of working with wonderful clients from all over the world and we take immense pride in the relationships we have built over the years. We have learned that creating a logo design requires something more than an eye for art; it requires the willingness to be open for constructive criticism, eagerness to learn from the mistakes and above all, the courage to start from the scratch when needed.
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